Segment Marketing (CRM) Manager
Location: Austin, Texas, Greater London, Seattle, Washington
Job Type: Full time
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Segment Marketing (CRM) Manager
Do you love to travel and connecting with customers through engaging communications? Expedia Group is looking for a passionate and driven CRM professional to join our Traveler Engagement and Loyalty organization. The Segment Marketing Manager is responsible for delivering email, push, in product placements and landing pages.
You will partner closely with cross functional teams in Analytics, Creative, and Production & Capability teams to develop compelling campaigns driving key objectives.
What you’ll do:
Work on the conception of global campaigns for Expedia, Hotels.com and VRBO brands
Message the importance of our rewards program, serving 145m members across our brands
Identify campaign opportunities by better understanding our travelers through insights, testing, self-serve data exploration and performance tools
Prioritize which opportunities we should go after through business casing
Develop strategic plan on campaigns to drive key objectives, working closely with relevant teams
Brief a specialist creative team who put together copy and designs
Determine a testing plan to improve our core objectives
Sign off on a campaign before send
Report on campaign impact to KPIs and communicate with relevant stakeholders
Who you are:
Bachelor's degree in Marketing, Business, Economics, or any other related fields; or equivalent related professional experience
At least 5 years’ experience in a CRM role, preferably in the e-commerce and/or online marketing space
Ability to collaborate with creative and marketing partners to develop innovative marketing campaigns
Ability to work and communicate successfully across teams and partners
Demonstratable attention to detail in dealing with complex projects and time-sensitive initiatives
Proficient in the use of MS Office. Experience with Jira, Tableau, Salesforce Marketing Cloud, or other communication tools are all a plus
The total cash range for this position in Seattle is $104,000 to $145,500. Employees in this role have the potential to increase their pay up to $166,500, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.The total cash range for this position in Austin is $104,000.00 to $145,500.00. Employees in this role have the potential to increase their pay up to $166,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.View our full list of benefits.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.