Manager, (CRM) Communication Production
Location: Austin, Texas, Greater London, Seattle, Washington
Job Type: Full time
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Manager, (CRM) Communication Production
Do you love travel and want an opportunity to help deliver an incredible trip experience to our travelers? Expedia Group is looking for a driven and ambitious self-starter, who will be a critical part of delivering our industry-leading traveler communications! With focus on the traveler journey, we are looking for someone with excellent analytical, project management, and communication skills.
We are seeking someone who is highly innovative and will champion change, working on targeted, engaging communications across Email, In-Product, Push, and SMS. You will take ownership of working directly with our wider teams (including MarTech, Legal, and Creative) to deliver relevant and informative communications, as well as working directly on the campaign platform.
What you'll do:
This is a lead role, with a focus on CRM campaign delivery and execution and involves working with, where appropriate, Product, Engineering, Segment Marketing and other teams
Manage and organize the CRM Production pod
Assign production deliverables for email, push, sms and in-product to pod team members
Deliver traveler communications with a heavy emphasis on customer segmentation, testing & UAT, as well as technical execution
Work across multiple brands within the Expedia portfolio collaborating with multiple teams and managing multiple stakeholders
Define the cadence for team meetings, standups or other ways for the team to share status updates for deliverables and stay connected on initiatives
Ensure end-to-end delivery of campaigns assigned to the production pod, including template build, audience segmentation, UAT, scheduling and monitoring; with a focus on timely and accurate delivery of communications
Ensure audience segments are built with accuracy and work with partner teams such as CRM Tech Ops, Product and Engineering to validate audiences
Work directly with CRM Tech Ops and Product partners to resolve pre/post campaign issues
Identify and prioritize product and capability enhancements, and inform Segment Marketing teams on the availability of product capabilities and features
Input into the Segment Marketing planning process by reviewing production briefs, assessing feasibility and managing resource capacity
Develop quarterly production delivery plan and roadmap, communicating those plans to the supporting production pod, leadership team and Segment Marketing teams
Adapt and make decisions as needed to adjust the quarterly production delivery plan to ensure key campaigns are prioritized
Who you are:
Bachelor's degree in Marketing, Business, or related field; or equivalent related professional experience
At least 5 years' experience in a hands-on email / digital marketing role, with experience managing a team
End-to-end experience building and deploying complex campaigns, including email, app Push, and landing page, setting up complex audience segments, UAT, campaign scheduling and monitoring
Development experience working with Salesforce Marketing Cloud, plus working knowledge of SQL and AMPscript, HTML/CSS
Experience working with a technology platform and technology teams
Strong analytical skills and experience with multivariate testing
Demonstrable attention to detail in dealing with complex projects and time-sensitive initiatives
Knowledge of customer databases, loyalty programs and/or travel industry experience a plus
Jira, Tableau, or other email marketing and campaign management tools are all a plus
The total cash range for this position in Austin is $ 104,000 to $ 145,500 . Employees in this role have the potential to increase their pay up to $ 166,500, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.The total cash range for this position in Seattle is $104,000.00 to $145,500.00. Employees in this role have the potential to increase their pay up to $166,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.View our full list of benefits.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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