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Marketing Operations Specialist
The E4B Go To Market team uses Marketo and we are looking for a Marketing Automation Specialist to join our marketing automation team within GTM.
This individual will be essential in helping build compelling, data-driven customer journeys across the hotel partner lifecycle. If you enjoy deep diving into marketing automation questions, thrive on turning ambiguity into productivity, and have aptitude for marketing technologies, then this role is perfect for you!
This position will be an instrumental part of our marketing automation, web, and email delivery team.
What you’ll do:
Personalized emails, campaign landing pages and registration form templates
Automated customer journeys
Programming of business rules and marketing triggers
Lead scoring
Personalization (use of tokens and snippets)
Customer contact thresholds
This role will partner with data teams to ensure requirements for data triggers and formatting are met for successful Marketo consumption and execution
Reporting/analytics teams to ensure appropriate tagging and instrumentation (Munchkin codes, Google Analytics) are implemented to enable marketing attribution
Content/localization teams to ensure content can be staged and rendered correctly in Marketo for seamless delivery
Web teams to ensure registrations forms can be staged on sites to aid with customer data capture
Who you are:
Bachelor’s degree in marketing or sales-related field; or equivalent related professional experience
1-3 years of marketing experience, particularly in using marketing technologies to deliver marketing content across multiple channels
Marketing technologist with an operations mentality
Strong partner management skills
Good analytical skills, with attention to detail
Skill set with Marketo (or another form of marketing automation solution if highly interested)
Ability to take marketing concepts/requirements and translate them into marketing automation programs
Solid understanding of basic principles of data, how data is structured and organized, how it flows between systems, etc.
Able to self-direct and motivate, working independently with little oversight
#LI-MJ3
The total cash range for this position in Seattle is $86,000.00 to $120,500.00. Employees in this role have the potential to increase their pay up to $137,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.View our full list of benefits.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.