Brand Sponsorships Manager

Are you passionate about storytelling in the world of sponsorships and partnerships?

This role works with some of the most well- known sports leagues in North America to craft exciting brand campaigns that tap into audience’s passion points. In this role, you’ll deliver a series of brand-focused campaigns and consumer activations across Expedia Group’s global portfolio of sponsorships in college football, NBA, and soccer.

What you’ll do:

• Keep a pulse on audience passion points and serve as a subject matter expert in their fandom and behavior

• Collaborate with stakeholders across the company to plan, produce and launch sponsorship integrated campaigns that align with sponsorship guidelines

• Craft strategic recommendations for sponsorship campaigns that are relevant, rooted in fan behavior and aligned with brand initiatives and the Expedia brand audience

• Oversee the relationship with our key sponsorship partners and be the key day-to-day point of contact on behalf of Expedia Group

• Brainstorm recommendations for new sponsorships and partnerships that align to brand priorities and audiences

• Manage our sports marketing agency (Octagon), creative agency partners, and external measurement partners (i.e. Nielsen Sports) on the day-to-day and ensure their effective deployment across the sponsorship portfolio

• Lead delivery and management and development of core sponsorship branding assets and of physical and digital branding rights that are exclusive to sponsors

• Define, develop and manage the integrated sponsorship activation plan and calendar, in coordination with the Brand and Marketing teams and respective agencies

• Support and oversee the development of sponsorship-related Brand and Advertising campaigns, PR and Social activations, branded content and Retail promotions - liaising with Brand and Retail Marketing teams and collaborating with their respective agency partners - to ensure consistency in tone and messaging, compliance with strategic sponsorship platform and objectives and effective and timely approval of all activity from sponsorship partners

• Coordinate with Loyalty team on management and execution of member-focused campaigns and promotions leveraging sponsorship assets and access

• Drive partnership with Below-The-Line channels (CRM, App, Product, SEO, SEM) to ensure appropriate usage of sponsorships rights and opportunities

Who you are:

• 3-4 years experience in the sponsorship and partnership space

• A strategic thinker that loves to stay close to what audiences are doing, thinking, and interested in

• A proactive self-starter that jumps into tasks with enthusiasm regardless of how big or small

• Best in class project management and organizational skills

• Someone with patience that is accustomed to working through multi-layered processes and managing stakeholders with competing priorities and timelines

#LI-SW1

The total cash range for this position in Seattle is $104,000 to $145,500. Employees in this role have the potential to increase their pay up to $166,500, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.View our full list of benefits.