Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Senior Manager, CRM
Do you love travel and connecting with customers through engaging communications? Expedia Group is looking for a passionate and driven CRM professional to join our Traveler Engagement and Loyalty (TEaL) organization.
The Traveler Engagement and Loyalty (TEaL) team builds relationships with travelers, driving engagement and loyalty by providing value through the ownership of the loyalty program, targeted CRM, and our co-branded credit card program.
We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise.
The Senior Manager, CRM will be responsible for delivering key traveler communications (email, push notifications, in-product placements, and landing pages) and driving channel growth for the Expedia Group Brands. They are also responsible for playing a cross-TEaL role in developing and executing Brand specific versions and actions.
In this role, you will:
Be responsible for setting the approach, ongoing planning and delivery of campaigns across Expedia Group Brands to drive key business objectives within CRM channels (email, push, in-product placements and landing experiences)
Partner closely with Brand teams to determine the needs from TEaL to support emerging and planned strategies and activities in service of unique brand positioning.
Leverage research, data and a robust test plan and insights to identify opportunities and develop strategies to enhance revenue impact and improve customer experience
Manage a team to drive execution of communications. Promoting team collaboration and productivity, as well as individual growth and development
Work closely with relevant teams to ensure successful delivery - such as CRM production and operations, capabilities, analytics and creative and brand marketing teams
Ensure stakeholder alignment, technical & creative briefing aligns to plans. Sign-off on test and channel-specific designs, as well as final creative before send
Be accountable for core KPIs, test & learn roadmap to optimize performance and communication of performance with senior leadership
Influence on our technical roadmap capability to enhance our campaigns
Bring the perspective of the art of the possible and the realities of the practical to senior level working groups. Aggregate and prioritize actions and integrate with work planning across TEaL. The core work to support Brands will be creating versions and approaches for campaigns working closely with other TEaL groups to both tap expertise and align on actions
Experience & qualifications:
Bachelor’s or Master’s degree in marketing, Business, Economics or any other related fields; or equivalent related professional experience
At least 6 years’ experience in a CRM role, preferably in the e-commerce and/or online marketing space
Team management experience or interest in stepping into management
Ability to drive planning and decision making to deliver on key objectives, in a data and insights-driven way
Ability to influence across teams and partners
The ability to demonstrate leadership skills, and a passion for team development, performance and results directly
Strong analytical skills, with exposure to multivariate testing techniques
Ability to collaborate with creative and marketing partners to develop innovative marketing campaigns
Highly attentive to detail in dealing with complex projects and time-sensitive initiatives
Proficient in the use of MS Office (Experience with Jira, Tableau, Salesforce Marketing Cloud, or other communication tools are all a plus)
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.View our full list of benefits.
The total cash range for this position in Seattle is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.The total cash range for this position in Austin is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.