Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Research & Insights Manager
We develop and execute a focused, dedicated marketing strategy to drive the success of each Expedia Group brand. Since our travelers engage with us through our brands, our marketing emphasizes brand focus while leveraging the scalability and efficiency of our functional expertise.
The Traveler Research and Insights Team is seeking a Research & Insights Manager to help build traveler-centric brands.
Are you passionate about understanding travelers and using research and insights to develop great brands?
As a Research & Insights Manager, you will collaborate with our marketing teams to understand how travelers feel about our brands and communications. You’ll utilize research and insights to guide creative development, assess brand health, and measure marketing effectiveness. You will act as a strategic partner to Integrated Marketing & Creative stakeholders, applying insights to marketing, communications, creative, and business strategies.
In this role, you will:
Lead comprehensive research programs—from execution to delivering actionable insights
Manage major measurement initiatives such as Brand Health Tracking and Creative Development & Testing across our three flagship brands
Work with cross-functional stakeholders to define clear measurement goals and create customized research plans
Promote best practices for brand measurement across the marketing organization and Expedia Group at large
Partner with Analytics to evaluate the impact of marketing campaigns and long-term brand building efforts
Oversee external research partners and cultivate long-term, productive relationships
Ensure our measurement methods evolve with the latest industry standards, technologies, and marketing trends
Experience and qualifications:
At least 6 years of experience in consumer research and insights, with a proven record
Experience and qualifications:
Minimum 6 years of experience in consumer research and insights, with a strong track record in brand and campaign measurement
Experience on both agency and client sides is ideal, though high-performing candidates from either background are welcome
Proficient in a range of research methodologies, including traditional qualitative and quantitative approaches, as well as social listening and sentiment analysis tools
Ability to translate complex data and research learnings into clear, engaging, and actionable narratives for diverse audiences, including key stakeholders and senior leadership
Comfortable getting hands-on with data and research to craft clear, engaging narratives
Adept at navigating complex, global organizations and building relationships with stakeholders across functions and geographies
Ability to collaborate with cross-functional teams (marketing, creative, analytics, product) to integrate insights into business strategies and actions
Excellent project management skills, with the ability to juggle multiple work-streams and maintain attention to detail
Experience using data analysis tools such as Python, R, SQL preferred
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.
The total cash range for this position in Seattle is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.The total cash range for this position in Austin is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.