Job Overview
Hubbell’s Enterprise Marketing (HEM) Social Media Associate will execute on Hubbell corporate and the business segments (Electrical and Utility Solutions) social media campaigns while adhering to brand standards and tone of voice across all of our platforms. Working closely with the communications team, digital team, and across the HEM team, the Associate will serve as the subject matter expert to help social campaigns and strategy that appeal to specific target and meet communications goals.
This position will have responsibility to conduct research on targeted audiences, develop KPIs, oversee campaign schedules, pull and report on KPI data to determine and report on social media campaigns’ success.
A Day In The Life
- Create an optimal schedule for posting that will support key programs or organizational goals
- Plan, monitor, strengthen, and maintain presence on social platforms through the management of organic posting, scheduling, and engagement
- Develop, implement, and manage strategy for the business segments social media platforms
- Ideate and develop engaging and innovative content in text, image, and video format
- Research the preferences of the target audience
- Define social media KPIs, track and report on results, as well as analyze impact of social media initiatives on various KPIs (i.e., followers, growth trends, campaign successes); suggest optimization tactics.
- Suggest new methods to attract prospective customers, such as competitions or promotions
- Communicate with both industry professionals and social media influencers to create a strong social network
- Collaborate with internal and external stakeholders to meet team and organizational goals
- Collaborate with designers and copywriters on creating informative, attractive content
- Monitor all social media content, track customer engagement and SEO to optimize campaign content
- Stay on top of the current best practices and technologies for each social media platform
- Educate team members on how to use social media in a beneficial way
- Oversee the layout of all social media accounts
What will help you thrive in this role?
- Bachelor’s degree in communications, marketing or related discipline
- Previous experience working as a Social Media Coordinator or in a similar role
- Excellent knowledge of social media platforms and analytics tools.
- In-depth knowledge of Google Analytics, keyword research, and SEO
- Ability to deliver creative text, image, and video content
- Working knowledge with social scheduling and marketing automation platforms (ex. Hubspot)
- Strong verbal, written communication, and presentation skills with exemplary attention to detail
- Strong analytical skills
- Excellent communication skills
- Critical thinker
- Excellent time-management skills
- Effectively collaborate with cross functional teams as needed
- Impeccable copywriting and copy-editing abilities
- Familiarity with Adobe Creative Cloud
Hubbell Incorporated
Hubbell creates critical infrastructure solutions that power our customers, communities, people and the planet. Our company is strategically aligned around enabling grid modernization and electrification. As more products plug in to an aging grid, Hubbell solutions enable the transition to a more reliable, resilient and efficient energy infrastructure. Founded in 1888 our innovation has made us a leading global manufacturer of high quality electrical and utility solutions enabling customers to operate critical infrastructure reliably and efficiently.
The company operates in two segments. Hubbell Utility Solutions (HUS) enable the grid to conduct, communicate and control energy across utility applications and Hubbell Electrical Solutions (HES) are essential to managing power across a wide range of industries and applications. Our vertical market solutions can be applied to markets including Data Centers, Renewables, Commercial Buildings, Industrial, Telecom and Transportation. Supporting both of our business segments is our corporate and Hubbell Unified Business Solutions teams that provide consistent process, tools technologies across our businesses.
We are committed to operating sustainably and ethically while promoting an inclusive and supportive culture for our people to grow and develop in their careers. Our employees proudly work and serve our communities from our headquarters in Shelton, CT, across the United States and around the globe.
Hubbell Unified Business Solutions
Hubbell Unified Business Services (HUBS) provides corporate shared services to support all businesses across the enterprise. Functional areas include Engineering, Sales, Operations, Marketing, Finance, Legal, IT, Human Resources, Payroll, Environmental Health & Safety, and Compliance. HUBS employees are located around the world.
Hubbell Incorporated, its subsidiaries and affiliates, is an EO Employer AA: M/F/Veteran/Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender identity or any other protected class.
The above summary of position responsibilities and requirements is not intended, and should not be construed, to be an exhaustive list of duties, skills, efforts, physical requirements, or working conditions associated with the position. It is intended to be an accurate reflection of those principal position elements essential for making decisions related to position performance, employee development, and compensation.
