Customer & Brand Marketing Mgr

Nufarm Americas

Location: Morrisville, New York

Job Type: Full time


Grow a Better Tomorrow with Nufarm.

We know that growing is about more than just crops and cultivation. It’s about sunshine and rain, early mornings and hard work. It can be frustratingly unpredictable but also wonderfully uplifting. More than anything, it’s about people. Nufarm is the dependable partner behind thousands of agricultural success stories. Every day, growers around the world turn to our products and our people to help with the challenges of fighting disease, weeds and pests, and to increase crop yields.

How can you grow with Nufarm?

Based in Morrisville, NC Nufarm is looking for a Customer & Brand Marketing Manager for the day to day management of portfolio brand marketing. You will ensure channel partners and growers have strong awareness and understanding of Nufarm’s offerings. Your role is responsible for developing go-to-market strategies for both new and existing products. The position will report to the VP, Customer & Brand Marketing for North America.

What will you be doing?

  • Positioning segment portfolio solutions in support of Nufarm’s strategy, growth opportunities and customer needs
  • Serving as a key liaison between Marketing, Sales and Technical Teams, advising and supporting go-to-market strategies and marketing plan implementations
  • Providing customer analytics as required by crop, by molecule, by competitive brand, by customer, etc
  • Leading customer and channel partner insight gathering within assigned segments to garner market intelligence and determine both short term and long-term needs of channel/customers
  • Using Salesforce as a tool to communication with the Sales Team and accurately manage contacts, sales, plans, programs and marketing activity
  • Advise tactical plan development for channel partners, influencers and customers in line with strategy and market opportunities
  • Develop and implement annual, seasonal and program marketing to aid the Sales Team in working with their customers
  • Lead cross-functional launch teams to ensure effective brand positioning and marketing plan development
  • Develop and distribute training support on products, especially at times of market launch
  • Assist with portfolio technical support secondary to the Technical Services Team and ensure technical data is optimally positioned
  • Engage routinely with Sales Team to keep them informed of various campaigns being implemented and leads generated to ensure that the rollout and performance meets/exceeds expectations
  • Working in close collaboration with segment marcom manager to ensure timely implementation of marketing campaigns and support
  • Develop product positioning and pricing strategies for both channel partners and end customers
  • Constantly monitoring the market for customer pricing initiatives in order to anticipate upturns or downturns in pricing for key products/molecules
  • Work with the North American Procurement team to provide pricing intelligence on key molecules
  • Working closely with the Demand Planning team to validate the forecast models on a monthly, quarterly and annual basis
  • Provide business analysis on assigned Customer & Brand(s) as required

What do you bring?

  • You hold a bachelor’s degree in Science, or Agribusiness, Marketing or Agronomy related degree preferred. 10+ years of experience in product or marketing management, with sales and technical experience preferred. Agriculture or crop protection or related experience would be an advantage. The right candidate will have prior experience working with Marketing Models (Value chain analysis, PEST, Porters 5 Forces, Value Propositioning, etc) required

If you want to be a part of a thriving, supportive environment and are inspired by the prospect of being a part of something bigger, we’d love to hear from you.

We are an equal opportunity employer, and we value diversity. All employment decisions are decided based on qualifications, merit and business needs. We are committed to building an inclusive environment for all Nufarm employees.


You’ve got this!