Job Description

Your peers in Shopify's Growth team have diverse backgrounds, skill sets, and experiences but share an established track record of driving significant business growth. We care about growing creative, collaborative people, and strong, capable teams. We have a cutting-edge, expanding Social program with high business impact & visibility, 8 figure budgets, and wide-open opportunity for growth. You will work closely with your peers in Data Science, Design & Product to drive marketing innovation and experimentation. This role will require you to build strong relationships and partnerships with teams of different disciplines, in many regions and at all levels.

Responsibilities:

• You will oversee the execution and ongoing optimization of Shopify’s paid social program(s) including but not limited to Facebook/Instagram, Twitter, Pinterest, TikTok, Snapchat and other experimental initiatives.

• You will be responsible for driving new, high-value merchants to the Shopify platform within our efficiency targets globally.

• You will be responsible to develop a deep understanding of marketing opportunities across our priority regions in NA, EMEA & APAC to feed our global paid social strategy

• You will work closely with our engineering and data science teams and lean into marketing tech and automation to drive additional scale to our program.

• You will collaborate with and advise 3rd party strategic media partners globally on campaign goals, delivery requirements, key dates and desired outcomes. The incumbent will experience a healthy mix of hands on executional work as well as strategic oversight of social channels.

• You will expand the visibility and working knowledge of paid social across the organization through presenting and communicating best practices, findings and emphasizing channel roles within the overall marketing mix.

• You will work closely with other growth teams to formulate hypotheses and execute on experiments in the marketing funnel that will drive exponential growth for Shopify.

Qualifications

• A successful track record (5+ years) in managing direct response campaigns within marketing media platforms, with specific experience on social media platforms (Facebook, TikTok, LinkedIn, Snapchat, Pinterest, Twitter)

• Ability to analyze raw data and develop actionable insights related to marketing activity. Understanding of basic statistics and mathematical modeling concepts such as statistical significance, standard deviations, hypothesis testing, and regression analysis.

• Experience building full funnel programs that meet efficiency targets including measurement strategy, creative strategy and tactic level strategy for all parts of the funnel.

• Proven track record in managing large, complex, global performance marketing campaigns across multiple markets and paid social channels

• Data visualization skills and the ability to translate complex data concepts into actionable insights. Strong experience with analytics tools such as Excel, Google Sheets, Mode, Tableau, and Google Analytics.

• Experience with SQL. You may not be able to write complex queries from scratch, but you have a high-level understanding of databases and how to query them.

Additional Information

At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.

If you’re interested in helping us shape the future of commerce, click the “Apply now” button to submit your application. We know that applying to a new role takes a lot of work and we value your time.

Experience comes in many forms, many skills are transferable, and passion goes a long way. If your experience is this close to what we’re looking for, consider applying. We know that diversity of thought makes for the best problem-solving and creative thinking, which is why we're dedicated to adding new perspectives to the team and encouraging everyone to apply.