Company Description
About Shopify
Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. Since 2006, we’ve grown to over 10,000 employees and generated over $500 billion in sales for millions of merchants in 175 countries. Every 28 seconds, an entrepreneur on Shopify makes their first sale.
This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.
About you
Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.
Before you apply, consider if you can:
- Care deeply about what you do and about making commerce better for everyone
- Excel by seeking professional and personal hyper growth
- Keep up with an unrelenting pace (the week, not the quarter)
- Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
- Bring critical thought and opinion — and embrace differences and disagreement to get shit done and move forward
Shopify is now permanently remote and working towards a future that is digital by default. Learn more about what this can mean for you.
Job Description
We are seeking a Senior B2B Performance Marketing Manager with experience in marketing specifically for a B2B SaaS company targeting mid-market to enterprise level clients. The ideal candidate will be a data-driven and analytical marketer with a track record of driving growth through performance marketing.
As the Senior B2B Performance Marketing Manager you will work closely with other members of the marketing team and cross-functional teams, to develop, test, and iterate on performance marketing campaigns that drive qualified leads and revenue growth.
Intrigued? We’re recruiting Performance Marketing Managers for both our Paid Social and Paid Display & Video disciplines. Based on your experience and interests, let us know which one you identify with most in your application!
Responsibilities:
- Develop and execute a comprehensive performance marketing strategy focused on driving qualified leads and revenue growth.
- Develop a deep understanding of marketing opportunities across our priority regions in NA, EMEA & APAC to feed our global paid display & video or paid social program strategy.
- Analyze and report on campaign performance to provide actionable insights and make informed decisions for continuous improvement.
- Constantly benchmark, test, and evolve current marketing campaigns to ensure the delivery of the best ROI.
- Develop a deep understanding of the mid-market to enterprise level client persona to identify opportunities to drive growth.
- Work closely with our engineering and data science teams and lean into marketing tech and automation to drive additional scale to our programs.
- Collaborate with cross-functional teams, specifically sales, integrated marketing, product marketing, and revenue operations to forecast demand and manage lead flow to achieve revenue targets.
- Collaborate with other growth teams to formulate hypotheses and execute on experiments in the marketing funnel that will drive exponential growth for Shopify.
We have cutting-edge, expanding Social and Display programs with high business impact & visibility, 8 figure budgets, and wide-open opportunity for growth.
Paid Social: You will be responsible for building in-platform campaigns, creative briefs, and reporting for both existing and future paid social programs.
Paid Display & Video: You will be responsible for executing the day-to-day operations of the team including launching, testing and optimizing video and programmatic display campaigns using subject matter expertise.
Qualifications
- Experience in performance marketing, preferably in B2B SaaS targeting mid-market to enterprise level clients.
- Strong experience with Google Ads, LinkedIn Ads, Meta Ads and other relevant performance marketing channels.
- Analytical mindset and ability to use data to make informed decisions.
- In-depth knowledge of performance marketing KPIs and ability to track and report on campaign performance.
- Strong communication and collaboration skills with experience working cross-functionally to optimize campaign and demand generation efforts.
Additional Information
When submitting your application, please include a cover letter outlining which team (Paid Social or Paid Display & Video) you’re more drawn to and why.
We're looking for this role to reside within North America.
All your information will be kept confidential according to EEO guidelines.
