Digital Marketing Intern

Job Overview

At TE Connectivity, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable, and more connected world.

Overview:

TE Connectivity (TE) Appliances business unit is seeking a Digital Marketing Intern to help amplify our business through search engine marketing and optimization. The ideal candidate will have a working knowledge of Google Ads and Google Analytics. The primary responsibilities of this role will include maintaining Google Ad account for our business unit and analyzing results to identify areas of opportunities to improve the efficiency and usability of our products and campaigns. This role will partner closely with our global marketing and marketing operations teams. The successful candidate will demonstrate a strong ability to utilize digital insights to drive change execution and amplify brand awareness through search engine optimization campaigns.

Responsibilities:

• Work closely with digital marketing team to develop and execute comprehensive digital-based experiences that drive qualified leads through the customer journey
• Manage all aspects of Google Ad campaigns for America & Europe regions
• Create and optimize Google ad campaigns
• Analyze and optimize ad campaigns to increase return on investment (ROI)
• Develop PPC (pay per click) strategies to increase Appliances Integrated Campaigns through Performance MAX ad sets
• Use keyword research tool (SEMrush or similar tool) to analyze workflow for campaign optimization

What your background should look like:

• Enrolled in a bachelor’s degree program, majoring in Marketing, Advertising, Communications

• Currently enrolled in an accredited University or College for the duration of the Internship

Qualifications:

Marketing, Advertising or Communication experience; digital focus preferred

In-depth knowledge of Google Ads, Microsoft Advertising (formerly known as Bing), and Google Analytics

Understanding of search engine optimization (SEO) and search engine marketing (SEM)

Competency with using Word, Excel, and PowerPoint to produce reports and presentations

Software Knowledge:

Google Ads

Adobe Analytics

Microsoft Advertising (nice to have but not required)

SEMrush (keyword generator tool) or similar software

Personal Competencies:

Excellent written and oral communications skills

Dynamic and high energy team player who can collaborate with a global team

Proven ability to work independently, multi-task, and manage time effectively

Competencies