Channel and Partner Marketing Manager

Job Overview

TE Connectivity's Marketing teams are responsible for broad marketing strategy and execution across all marketing and/or digital activities including integrated, digital, communications, product marketing, etc., for a business, region, country or corporate function by developing clear and compelling positioning and value propositions and go-to-market approaches for new product introductions. They are also responsible for brand portfolio management, aligning with corporate frameworks, including marketing plans for newly acquired brands and creative direction of all marketing communications, overseeing brand experience across all marketing and customer, sales and employee touch points. They develop and implement an integrated strategy for digital marketing, including the TE.com website and social media, digital advertising campaigns that lead the marketing community in accelerated adoption of emerging digital and content-centered marketing practices and lead development and delivery of best practice marketing communications by leveraging industry trends, competitive intelligence, customer insights and analysis in developing compelling marketing programs.

Short Description

As a part of the Industrial Business Unit, the Manager, Channel Marketing will be responsible for building strategies for and in collaboration with our Channel partners that help achieve our growth objectives. This role requires close collaboration with the other commercial functions including Integrated & Product Marketing, Product Management, Sales, Business Development and Strategy to build, execute and optimize awareness and demand generation campaigns tied to profitable growth. The Global Marketing Team is transitioning to a Commercial Marketing Organization; therefore, this role will be involved with building strong business cases for growth opportunities, leading the organization through change and ensuring strong talent is in place. B2B Marketing is evolving, we are looking for someone who can drive innovation through experimentation and is not afraid to think differently and challenge the status quo. This is a Remote Position.

What you’ll be doing….

• Lead Channel Marketing efforts for the business, including managing budget and agency partnerships and leading the efforts of others.
  
• Develop marketing plans for and with our Channel Partners for key growth initiatives and product launches, including leveraging data and insights to drive segmentation, target identification, persona development and value propositions.
  
• Develop, execute and optimize strategic marketing campaigns including ABM that are aligned to demand generation and sales objectives (pipeline targets, quarterly budgets, and overall business goals).
  
• Contribute to the commercial strategy of the Industrial business unit by partnering with sales, product management, marketing operations and digital center of excellence to improve the effectiveness of marketing efforts and overall customer experience.
  
• Identify opportunities to improve Channel Marketing effectiveness through improved marketing processes, tools and people development.
  
• Establish a culture of accountability through setting the right KPIs and metrics and hold Channel Partners accountable.
  
• Manage small team to assist in matching distributor campaign needs with priority content

What your background should look like:

• Bachelor’s Degree Required; MBA preferred.
  
• 7-10 years in B2B Marketing in multiple marketing disciplines, including integrated, product and channel marketing; Engineering or product management experience a plus.
  
• B2B marketing experience in large, global and highly matrixed organizations
  
• Track record of successfully leading Demand Generation marketing effort and delivering top results with a strong digital marketing skill set
  
• Highly collaborative, can connect with team remotely, and can work across multiple stakeholders to gain alignment
  
• Managerial courage and communication skills to effectively and constructively challenge and influence leaders and experts in the organization.
  
• Account Based Marketing experience preferred.
  
• Actionable understanding of Demand Generation, Lead Generation, Omnichannel Campaigns, Marketing Automation, Email CRM, Inside Sales Outbound Campaigns, and how all works together
  

Competencies