Are you ready to be part of an organisation that values expertise, passion and diversity? At CFS we know that the foundation of our success lies in our exceptional people. We believe in celebrating individuality, have a passion for high performance and creating an environment where you can unleash your full potential. Our people enable us to make a difference and deliver exceptional experiences to help our customers achieve financial freedom.

Your Team
The Brand and Campaign Manager reports to the Director, Brandand owns the end‑to‑end delivery and executional excellence of campaigns and a brand development pathway, offering the opportunity to progressively build deeper brand‑management capability as you grow.

Your Responsibilities

Lead end-to-end campaign delivery, from insight-led problem definition and briefing through planning, execution, optimisation, and post-campaign review, using commercial and customer data to spot opportunities and shape our approach across paid, owned, and earned channels.
Translate brand strategy into actionable campaign plans, connecting clear outcomes, target audiences/segments, and channel roles to business priorities.
Guardianship of brand consistency: ensure all creative and messaging align with our positioning, visual identity, and tone of voice, and strengthen brand equity.
Champion brand adoption across the business, embedding the brand strategy not just in initiatives and processes, but also in behaviours and culture, working cross‑functionally to support its uptake.
Manage agencies and suppliers to deliver on time, on budget, and to standard, providing crisp briefs, feedback, and quality control.
Measurement & optimisation: set outcome led KPIs (e.g., awareness, consideration, funnel conversion, CAC payback), track performance, share insights, and iterate for impact.

Your Capability and Experience

Deep experience in brand, integrated marketing, or campaign management within complex environments (regulated or financial services advantageous).
Proven ability to plan and deliver integrated campaigns that move commercial and customer outcomes, not just outputs.
Strong stakeholder and project management skills: able to coordinate multiple workstreams and keep pace without sacrificing quality.
Confidence working with creative, content, media, and digital teams (internal and agency), from brief through to delivery and optimisation.
Fluency in campaign measurement and optimisation, using insights to inform decisions and improve ROI.
Excellent communication skills and a collaborative, proactive mindset

What to Expect

At CFS, you'll be working among the very best in the wealth management industry. It's an inspiring environment that encourages development and celebrates success. Other things to look forward to:

Access to CFS Employer Super, which offers an expansive investment menu and flexible insurance solutions
Support with financial services, including discounts on home loans and daily bank accounts through our partnership with a leading financial institution
Access to 24/7 confidential support covering safety, medical and mental health services
Additional leave day to celebrate your birthday
Life Leave - 3 days per annum to focus on your wellbeing or celebrate a special event
Exclusive discounts on retail, travel and entertainment

CFS Culture

At CFS we are committed to creating a thriving environment where individuals can flourish. We believe that success is built upon strong teams, and we are dedicated to celebrating uniqueness, championing individuality and supporting a diverse and inclusive workforce. We believe that when you can truly be yourself, you can unlock your full potential.

Apply today and join us in helping Australians to achieve their financial freedom.

Please note, CFS requires all candidates to have full work rights in Australia.

Where we have preferred candidates, background checks (including Police, Employment, Bankruptcy checks, ASIC banned and disqualified persons) will be completed prior to the final preferred candidate’s employment being confirmed. The outcomes of the background checks do not preclude the preferred candidate, however, they will be assessed against the inherent requirements of the role.

This role is based on Gadigal Land (Sydney).