We use technology to make happier lives. We are a global leader in technology and business solutions that transform organisations and the world around us. We have a long heritage of bringing innovation and expertise, continuously working to contribute to the growth of society and our customers.
Fujitsu is currently sourcing for the newly created role of Director of Demand Center in APAC Marketing. This role reports to the Vice President of APAC Marketing and entails overseeing a team responsible for creating and managing integrated demand programs across the APAC region. The Director will work closely with APAC Uvance, Technology & Solution, Corporate Marketing, Market Intelligence, and Field Marketing teams. We are seeking an ideal candidate who will approach the roll-out of regional motions and campaigns with a service mindset.
About the role
- Lead the team in coming up with creative and effective regional motions to generate leads and opportunities
- Improve and standardize our approaches to generating demand across different campaigns, ensuring scalability and effectiveness.
- Provide strategic guidance to Field Marketing, aligning our priorities with the market and measuring the success of our programs.
- Establish a consistent process for planning and implementing regional campaigns across the APAC region.
- Implement data acquisition best practices to enhance our ability to generate demand.
- Create tools and resources that the Lead/Business Development team can use, such as call scripts and collaterals, to support their efforts.
- Manage the marketing budget, making sure our investments deliver the expected return on investment.
- Ensure that our campaign messages are aligned with our company values and brand requirements.
- Encourage a culture of innovation by sharing best practices and collaborating with other teams.
- Maintain regular communication with our sales and marketing teams in the APAC region.
- Collaborate with Field Marketing to generate new leads and move existing prospects through the pipeline.
- Work closely with Marketing Operations to track the success of our programs and ensure consistent reporting requirements are met.
- Minimum of 15 years of marketing experience within the IT/Technology sector
- Experience across APAC is essential
- Strong leadership and project management skills. Excellent communication skills.
- Extensive experience in marketing roles, with a proven track record of success.
- Collaborative, proactive, detail-oriented, and strategic thinker. Values integrity, credibility, and good judgment.
- We value inclusion, collaboration, adaptability, courage, and integrity.
- We put people first. We believe in the power of diversity to drive innovation and our Work180 accreditation, AWEI Gold Employer status and Rainbow Tick certification for LGBTI+ inclusion show that we value an inclusive culture.
- We offer tailored career paths across our global organisation to support your professional and personal growth.
- Our customers trust us. We have an excellent reputation across the region and globally.
- Best in class reward and recognition programs – flexible work, volunteering leave and more.
- We live our values of aspiration, trust and empathy, all day, every day.
If you don’t tick every box in this job description, please don’t rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who value inclusion, collaboration, adaptability, courage, and integrity, rather than ticking boxes – so if this resonates with you, then please apply.