Employer Branding Manager

Kmart Australia & NZ

Location: Mulgrave

Job Type: Full time


K MART Australia Ltd

Brighter Futures Start here

As Australia’s biggest and most loved retailer, we’ve been brightening up everyday life for families for over 50 years. At our stores, distribution centres, and offices in Australia and New Zealand. All around the globe. Our diverse and inclusive 47,000 strong team come together for a common cause. Giving families easy access to our on-trend products and incredibly low prices – it’s the heart of everything we do.

As a leader in the retail market, we’re optimistic about our future and yours. We’re relentless in our pursuit for results, but changing at a rapid rate, giving you challenging work that you’ll be proud of. We celebrate your uniqueness and individuality. Because at Kmart it’s not just what you do, it’s who you are that makes every day living brighter.

Join the team

We have an incredible role available for an Employer Branding Manager to join our Talent Acquisition Team for a period of 12 months (maternity leave cover.) As the Employer Branding Manager, you will initiate and manage all marketing and branding opportunities that showcase The Kmart Group as an employer of choice for talent. You will report to our Head of Talent Acquisition and partner with Marketing, Design and Corporate Affairs to execute our Employer Branding Strategy and Plan.

What you’ll be doing

As an Employer Branding Manager working for Kmart you will:

  • Employee Value Proposition Activities – Execute the Employee Value Proposition across all brands within the Kmart Group (Kmart Australia and New Zealand, Target, KASS and KGA.)
  • Recruitment Marketing Campaigns – initiate recruitment marketing campaigns to engage current and prospective employees across various careers channels.
  • Help to enable our recruitment teams with content and toolkits for candidate engagement.
  • Work with the Marketing team and Corporate Affairs to execute the shared LinkedIn strategy.
  • Ensure all touch points across the talent acquisition process are consistent and in line with the employer brand guidelines.
  • Source content for and keep the careers website up to date for all brands within the Kmart Group.
  • Manage relationships and branding with all third-party job boards and sites.
  • Use channel effectiveness metrics to make future decisions on Employer brand spend and support.

To be successful in this role you’ll have:

  • A tertiary qualification in Marketing, Branding or Communications with some exposure to working as a Branding, Communications or Marketing Specialist – previous experience in employer branding is highly desired but not essential.
  • The ability to be a creative thinker and proactive problem solver, with good experience in managing marketing and branding efforts across all channels including email promotion and social media posting.
  • Outstanding organisational skills with excellent communication and time management skills.

Benefits we’ll offer you:

  • Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy
  • A team member discount card that gives you a discount at Kmart, Target, Bunnings, and Officeworks
  • A free OnePass membership offering free delivery across Kmart, Target & Catch on eligible products
  • Access to the Kmart for You benefits program which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health – with over 60 suppliers!
  • We want you to feel rewarded for your commitment and hard work that's why everyone gets the opportunity to participate in a bonus program
  • Free onsite parking when you’re required to come into the office
  • We offer inclusive parental leave and ongoing support offered though our partnership with Circle In for team members of all backgrounds and family circumstances
  • A dynamic learning and support program
  • Opportunity to fast track your career through our Mentor Program as a Mentee or Mentor
  • In-house café that serves breakfast, lunch and includes a collaborative space to work in
  • Reflection room, space for prayer, meditation, or time for yourself
  • Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes
  • Regular product sample sales with tonnes of discounted items to purchase
  • Wesfarmers is Kmart’s parent company and each year eligible employees can elect to purchase shares through a salary sacrifice arrangement
  • Great career opportunities across the broader Wesfarmers Group

We’re here to make everyday living brighter

From humble beginnings in Burwood East, Victoria, in 1969, we’re now an essential part of 300 communities, and proud of it! From bedding to apparel to kitchenware and beyond. We’re designing and creating the products people reach for every day. In-store, online, or Click & Collect – getting the products we love into the hands of happy customers is what we aim to do best. From the remote outback to coastal towns and big cities, and everywhere in-between. We’re progressive in our pursuit to create seamless customer journeys for satisfied shoppers.

A place you can belong

At Kmart, we celebrate the rich diversity of the communities in which we operate and are committed to creating inclusive and safe environments where all our team members can contribute and succeed. We believe that all team members should feel valued, respected and safe irrespective of your gender, ethnicity, indigeneity, religious beliefs, education, age, disability, family responsibilities, sexual orientation and gender identity and we encourage applications from all candidates.

We believe that everyone should have the opportunity to be their best, when applying for a role or working at Kmart. We encourage you to tell us about any workplace adjustments that you would like, by emailing diversity@kmart.com.au

If you would like to explore a career with Kmart and this sounds like the perfect role for you – apply now!

We are a Circle Back Initiative Employer – we commit to respond to every applicant.

You’ve got this!