Marketing and Digital Performance Manager

Kmart Australia & NZ

Location: Mulgrave

Job Type: Full time


K MART Australia Ltd

Brighter Futures Start here

As Australia’s biggest and most loved retailer, we’ve been brightening up everyday life for families for over 50 years. At our stores, distribution centres, and offices in Australia and New Zealand. All around the globe. Our diverse and inclusive 47,000 strong team come together for a common cause. Giving families easy access to our on-trend products and incredibly low prices – it’s the heart of everything we do.

As a leader in the retail market, we’re optimistic about our future and yours. We’re relentless in our pursuit for results, but changing at a rapid rate, giving you challenging work that you’ll be proud of. We celebrate your uniqueness and individuality. Because at Kmart it’s not just what you do, it’s who you are that makes every day living brighter.

Join the team

We are seeking an innovative Marketing & Digital Performance Manager to join our progressive team. The role reports to the Head of Customer Data Strategy and Analytics and is responsible for establishing how marketing and online digital activity is analysed and reported.

You will lead a team of analysts who have built strong partnerships across the business and who will support you to design and deliver the measurement framework to ensure the effective management and optimisation of marketing/online activities.

You will be an exceptional communicator with a natural ability to proactively manage multiple cross functional stakeholders and influence decisions on our marketing spend.

What you’ll be doing

  • Optimising Kmart’s marketing spend, direct marketing and personalisation activities efforts to drive a greater return on investment and providing us with a more robust view our channel performance

  • Developing and implementing a framework, process and toolset for measuring and optimising marketing and online digital activity, across paid, owned and earned channels

  • Working closely with partners in technology and data to define the set of technical capabilities that are required and drive the requirements, phasing, and subsequent delivery of those technical capabilities

  • Working cross functionally and with external partners to ensure targets are defined for Campaigns and key Activities, and effective benchmarks established

  • Ensuring robust measurement plans are set up for digital media, social marketing, digital commerce, and retail/shopper marketing campaigns

  • Supporting the marketing teams in understand campaign results and driving optimisation decision making via a trusted partner relationship

To be successful in this team you will have:

  • Considerable experience in Marketing & Online CX measurement, across digital and non-digital channels

  • Experience in developing and managing measurement & optimisation frameworks

  • Experience with Marketing Data management platforms and tools (Google, Adobe etc)

  • Experience in the definition and use of 1st party customer data for marketing campaign execution and reporting

  • Expertise in Analytical modelling, including Mix Models and Attribution Models

  • Expertise in the measurement of personalisation use cases in digital channels

  • Extensive experience with structured & unstructured data

  • Strong cross functional stakeholder management and ability to influence decision making

  • Strong presentation, influencing and communication skills

Benefits we’ll offer you:

  • Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy

  • A team member discount card that gives you a discount at Kmart, Target, Bunnings, and Officeworks

  • A free OnePass membership offering free delivery across Kmart, Target & Catch on eligible products

  • Access to the Kmart for You benefits program which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health - with over 60 suppliers!

  • We want you to feel rewarded for your commitment and hard work that's why everyone gets the opportunity to participate in a bonus program

  • Free onsite parking when you're required to come into the office

  • We offer inclusive parental leave and ongoing support offered though our partnership with Circle In for team members of all backgrounds and family circumstances

  • A dynamic learning and support program

  • Opportunity to fast track your career through our Mentor Program as a Mentee or Mentor

  • In-house café that serves breakfast, lunch and includes a collaborative space to work in

  • Reflection room, space for prayer, meditation, or time for yourself

  • Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes

  • Regular product sample sales with tonnes of discounted items to purchase

  • Wesfarmers is Kmart's parent company and each year eligible employees can elect to purchase shares through a salary sacrifice arrangement

  • Great career opportunities across the broader Wesfarmers Group

We’re here to make everyday living brighter

From humble beginnings in Burwood East, Victoria, in 1969, we’re now an essential part of 300 communities, and proud of it! From bedding to apparel to kitchenware and beyond. We’re designing and creating the products people reach for every day.

In-store, online, or Click & Collect – getting the products we love into the hands of happy customers is what we aim to do best. From the remote outback to coastal towns and big cities, and everywhere in-between. We’re progressive in our pursuit to create seamless customer journeys for satisfied shoppers.

A place you can belong

At Kmart, we celebrate the rich diversity of the communities in which we operate and are committed to creating inclusive and safe environments where all our team members can contribute and succeed. We believe that all team members should feel valued, respected, and safe irrespective of your gender, ethnicity, indigeneity, religious beliefs, education, age, disability, family responsibilities, sexual orientation and gender identity and we encourage applications from all candidates.

We believe that everyone should have the opportunity to do well when applying or working at Kmart, therefore we encourage you to let us know by emailing if you would like any adjustments.

As part of our recruitment process, we will be conducting Pre-Employment Checks with our successful candidates – this will include a police check. Talent Acquisition will provide further updates to candidates as they progress through our recruitment process.

“We are a 2022 Circle Back Initiative Employer – we commit to respond to every applicant”

We are taking a short break and will respond to your application the week commencing the 9th January 2023. We wish you a very Merry Christmas and a Happy New Year!

You’ve got this!