Sydney CBD | Hybrid | Permanent
At McPherson’s, we’re passionate about building trusted health and beauty brands that make a difference in people’s everyday lives. With a portfolio of market-leading brands including Fusion Health, Dr. LeWinn’s, Manicare, Lady Jayne and Swisspers, we have ambitious growth plans, and we’re looking for an HCP Engagement & Education Manager to strengthen our connection with healthcare professionals and the broader professional health community.
As our HCP Engagement & Education Manager, you’ll lead the development and delivery of professional engagement, education and advocacy strategies across our portfolio, with a particular focus on Fusion Health and Dr. LeWinn’s. You’ll translate science and product benefits into credible, engaging education that builds professional confidence, strengthens recommendation and grows brand preference.
What you’ll do
- Develop and execute long-term professional engagement strategies that deepen relationships with healthcare professionals, retailers and industry partners.
- Design and deliver integrated education programs that translate science, evidence and product benefits into credible and engaging learning experiences.
- Turn professional needs, behaviours and healthcare trends into evidence-based learning plans and engagement strategies that differentiate our brands.
- Build trusted partnerships with professional associations, pharmacy groups, banner groups, education providers, health organisations and retail partners.
- Develop advocacy initiatives that strengthen McPherson’s visibility, credibility and reputation within the professional health community.
- Equip Sales, Marketing and Customer teams with the knowledge, tools and confidence to engage healthcare professionals effectively.
- Represent McPherson’s with peak bodies, professional associations and other external stakeholders.
- Use data and feedback to measure the impact of education and engagement programs, optimise performance and demonstrate return on investment.
- Explore innovative learning platforms, technologies and engagement approaches to extend reach and improve impact.
- Lead and develop the Education Content Developer, fostering strong performance, collaboration and professional growth.
Where You’ll Work
You’ll be based in our modern Sydney CBD head office, working in a hybrid environment. The role will also involve domestic travel to deliver education events and engage with professional stakeholders.
What you’ll bring