Early Beginnings
The Sentius story begins in the early 2000s with the establishment of Sage Strategy Services – a Melbourne based management consultancy specialising in business and marketing strategy, plan development and consultancy services. The Sage journey spanned three continents with offices in Australia, New Zealand, the UK, the US and Canada.
From Sage to Sentius
As Sage we experienced first-hand the challenges with marketing agencies, which are typically:
- Limited specialists – meaning clients require multiple agency partners, resulting in poor marketing cohesion and alignment
- Not strategic – agencies do not and cannot create strategy and plans at the highest level, meaning marketing is not as effective as it should be
Thus Sentius was created on July 8 2015 with a clear purpose and differentiation: to provide combined marketing strategy, marketing services and digital solutions, in effect creating a full service ‘consulting agency’ model.
As a genuine full service, strategy-first™ consulting agency we act as a complete marketing partner and extension of our clients team.
The name Sentius is an evolution of Sage – meaning wisdom, insight, leader and knowledge. Sentius comes from the word Sentient, the ability to feel, alert, knowing, responsive, and understanding.
Our Model & Capabilities
We exist to deliver advantage and growth for businesses and brands. Our difference is ‘strategy-first™. We think strategically and apply higher-level strategies to all we do. Through strategy we create and deliver better solutions and results for our clients.
Sentius Group is made up of six branded business units: Sentius Strategy, Sentius Digital, Sentius Creative, Shark Digital, Taska Media, and Global Web Direct.
We work as an extension of our clients’ teams, bringing our expertise, direction and ideation to the forefront. We commit to delivering real, measurable ROI, and growth for our client partners.
There is not another full-service, combined ‘consulting agency’ model like Sentius, anywhere.
Our Culture
We are people-first with a culture of care and respect.
Our Vision
To be the leading strategic consultancy and services partner in the markets which we compete.
Our Purpose
We exist to deliver advantage and growth for businesses & brands.
Our Values as Virtues
Everything we achieve for our clients can be traced to our strong internal culture, which derives directly from our values:
- Balance - Uphold a focus on self, health of mind and body. Strive for awareness and perspective. Be objective and respectful. Become trusted advisors for our clients.
- Knowledge - Passion for knowledge and learning. Being at the forefront of theory, market intelligence and trends.
- Commitment - Personal care and commitment to achieving best outcomes for our clients, the business, and each other.
- Strategy - Upholding our difference. Anchoring all that we do on 'strategy-first', higher level strategy and thinking.
- Growth - Growth is our mindset and mantra. Our focus and centredness is on achieving growth, personally, for clients, and the business.
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