Early Beginnings
The Sentius story begins in the early 2000s with the establishment of Sage Strategy Services – a Melbourne based management consultancy specialising in business and marketing strategy, plan development and consultancy services. The Sage journey spanned three continents with offices in Australia, New Zealand, the UK, the US and Canada.
From Sage to Sentius
As Sage we experienced first-hand the challenges with marketing agencies, which are typically:
- Limited specialists – meaning clients require multiple agency partners, resulting in poor marketing cohesion and alignment
- Not strategic – agencies do not and cannot create strategy and plans at the highest level, meaning marketing is not as effective as it should be
Thus Sentius was created on July 8 2015 with a clear purpose and differentiation: to provide combined marketing strategy, marketing services and digital solutions, in effect creating a full service ‘consulting agency’ model.
As a genuine full service, strategy-first™ consulting agency we act as a complete marketing partner and extension of our clients team.
The name Sentius is an evolution of Sage – meaning wisdom, insight, leader and knowledge. Sentius comes from the word Sentient, the ability to feel, alert, knowing, responsive, and understanding.
Our Model & Capabilities
We exist to deliver advantage and growth for businesses and brands. Our difference is ‘strategy-first™. We think strategically and apply higher-level strategies to all we do. Through strategy we create and deliver better solutions and results for our clients.
Sentius Group is made up of six branded business units: Sentius Strategy, Sentius Digital, Sentius Creative, Shark Digital, Taska Media, and Global Web Direct.
We work as an extension of our clients’ teams, bringing our expertise, direction and ideation to the forefront. We commit to delivering real, measurable ROI, and growth for our client partners.
