Company Description
Shopify is looking for a Marketing Director, APAC to scale our marketing efforts and business across the APAC region. We’re looking for a leader who is strategic, self-motivated, highly collaborative, and insatiably curious about people, culture, communications and connections. You will be leading a mighty team of cross-functional marketers including campaigns, content and regional leads across a variety of products and markets including Australia, Japan, China, Singapore and beyond.
We’re looking for someone who is decisive and with opinions (but loosely held) about defining what excellence in regional marketing should look like for Shopify. You will be making revenue decisions based on insights, outlining a vision, and bringing together teams to execute. You will have a local and global perspective, building strong relationships with subject matter experts in APAC, North America and EMEA. As a regional leader, you will drive partnership and collaboration across all marketing disciplines within Shopify, unafraid to advocate and push forward important strategies and agenda to make the business scale. You will be an integral part of both the APAC Revenue Leadership team and the Global Revenue Marketing Leadership team.
You can seamlessly move between setting the vision and building the strategy, to at times, having to own the details, and execute initiatives with minimal direction. You are able to accomplish this while prioritising the varying requirements for key APAC markets including (but not limited to) Australia, Japan, China, Singapore and India. You will play a pivotal role in defining how Shopify should approach campaign strategy and execution, consistently raising the bar and redefining what good marketing looks like, across the aforementioned markets.
You are a people-first leader, focused on setting and holding high expectations of your people. You care deeply about your team, and maintain a coach’s mindset. You succeed through your team’s successes, and create the conditions for individuals to test and build in Shopify. Inviting all to challenge ideas, including their own. Making sure the best idea wins.
Job Description
Responsibilities:
Accountable for the APAC marketing strategy, execution and results, determining the best possible gtm approaches across each of your markets
Create working models to bring together local and global strategies, spanning all domains within marketing to connect regional relevance with the merchant experience to inspire action
Own and develop APAC campaigns that integrate a variety of GTM disciplines and channels - digital, sales, partners - to deliver consistent messages across all media
Active and contributing member of the of the Commercial Marketing SLT and APAC SLT Deep knowledge of full funnel marketing, from how we educate and shift perception, to how we demonstrate our value proposition through solution-led campaigns
Demonstrable confidence and authority as a marketing lead and voice of the business into the rest of the organisation
Be confident on stage and presenting at public engagements to deliver relevant Shopify narratives across the APAC region, from Sydney to Singapore and beyond
Build high trust through regular communication of expectations and feedback.
Ruthlessly prioritize, keep the pace high and the team aligned.
Develop a deep understanding of the impact of different types of messaging and content throughout the customer journey to help accelerate the buying decision and support the entire customer lifecycle: from acquisition to advocacy across all key APAC markets
Evaluate merchant research, market conditions and competitor data to inform decisions.
Foster a culture of critical thinking and healthy debate to ensure we’re focusing on the right activities at the right time, in the right APAC markets
Responsible for planning and budgetary control across APAC Regional Marketing
Strong storytelling and presentation skills, as you will share and discuss the business at large as well as the impact of the marketing programs to the business and bottom line
Responsible for sharing insights and performance of campaigns on a regular basis across the Shopify business
Qualifications
Additional Information
At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities
