Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

Our developer and app partner ecosystem is a key strategic asset to Xero, and one of the largest marketplaces for business apps in the world. It connects millions of small business customers and their advisors to over 1000 app partners and financial services in the Xero App Store, and tens of thousands of users of the Xero API who build value added integrations on the Xero platform.

The Ecosystem Marketing & Growth team is a group of product, partner and growth marketers responsible for growing both sides of our marketplace; increasing awareness of the Xero platform value prop, resulting in the supply of more apps and developer integrations into the Xero ecosystem, and generating greater demand from our customers for the apps in the Xero App Store. This is a fast growing global team that is expanding to support Xero’s business platform vision.

What we are looking for:

This is a newly created opportunity, responsible for accelerating the supply of third party apps and developer integrations into the ecosystem and Xero App Store. You will develop and execute the ecosystem partner and developer marketing strategy, collaborating with product leaders, product marketing, regional partnerships, go-to-market, comms and devrel teams, as well as other stakeholders, to understand needs and opportunities.

You and your team will be responsible for championing Xero’s platform among app partners and developers, ensuring we have a compelling value proposition that is clearly articulated across relevant channels, and a widely recognised ecosystem brand. You will implement strategies which foster innovation on the Xero platform, lifting brand metrics and traffic to the Xero Developer Centre, and the adoption of our APIs and developer tools. You’ll engage new app partners and developers as they onboard into the ecosystem so they gain full value and turn them into our strongest advocates through targeted content, event and campaign activities.

What you’ll do:

Develop, lead and execute the ecosystem partner and developer marketing strategy, in collaboration with key stakeholders, ensuring alignment to business objectives. Including:

Targeted content strategy, calendar and education to build engagement, support developer evangelism, increase product adoption and inspire partner advocacy.

Email communications and nurture journey’s improving the developer experience, and onboarding into the Xero App Store and ecosystem.

Event, webinar and sponsorship opportunities including XD Roadshows, hackathons, Xerocon.

Integrated digital activity utilising paid and organic search, socials and email

PR and comms to amplify the ecosystem brand - including boosting engagement across Xero developer social channels.

Grow, coach and motivate a highly engaged, effective team - with a focus on career and skills development and progression.

Lead the strategy and optimisation of the Xero Developer Centre to drive conversion through the developer acquisition funnel.

Segment our app partner and developer base, collaborating across the ecosystem to form and sustain deep understanding of their pain points and how our existing (and future) products address these.

Support product marketing and Xero App Store marketing teams with partner enablement, crafting powerful stories, presentations, messaging and resources to communicate growth initiatives that deliver enhanced value to app partners and incentivise them to join the Xero App Store.

Establish Xero as a thought leader in the developer community, fostering innovation through best-in-class developer marketing initiatives.

What you’ll bring:

Deep B2B partner marketing or developer relations experience, ideally in marketplace or commercial partnership roles.

Technical background and expertise working with a technical or developer audience.

Significant experience in influential leadership roles, directly leading and motivating individuals and high performing teams across geographies.

Experience developing marketing and campaign strategy, segmentation, positioning and messaging.

Track record delivering effective content-led acquisition initiatives, utilising digital channels (organic, social, email, paid), events (virtual, webinars and IRL) PR, comms and community.

Ability to analyse and interpret performance metrics, market research and data to identify opportunities, prioritise activity and inform your plans.

Demonstrable experience collaborating with, and influencing, a diverse range of stakeholders to directly realise commercial outcomes.

Excellent communication, storytelling skills, with the presence to engage effectively with executive-level management.

Experience with marketing automation, CRM and business software.

Ability to thrive in a highly dynamic, faced- paced environment, switching rapidly from strategy to execution.

Creative with a curious mindset. Unafraid to take calculated risks to test something new.

Experience in a marketplace, SaaS or high-growth tech business is highly sought after.

Working at Xero will provide you with a diverse and inclusive environment alongside people who will respect, challenge, support and mentor you to have fun while you do the best work of your life. We are a place where personal development, innovation, and change are not only inspired but also celebrated. We value our people and want them to enjoy and take pride in their work.

Xero is a Rainbow Tick certified employer.

Xero strongly encourages employees and contractors to be vaccinated against COVID-19 in order to work from a Xero office, or engage in any face-to-face Xero business.

Please include a cover letter in your application, telling us why you’re a great fit for this position.

What you’ll do:

What you’ll bring:

Ecosystem Partner Marketing Lead