Overview

Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us to achieve our mission.

The Global Demand Center (GDC) within the Cloud Marketing Group is leading the marketing transformation of Microsoft’s largest and fastest growing commercial businesses. Our always-on acquisition and nurture Lifecycle Marketing Programs work across segments, targeting business and audiences across our commercial portfolio. This includes Azure, Microsoft 365, Teams, Dynamics 365, Power Platform, Project, Visio, Teams, Surface, AI, Security, Digital Transformation, commercial industries, and education, with programs available in 42 markets and 30 languages. The GDC team is modernizing and integrating these channels through advanced analytics, marketing automation, and digital marketing. The GDC acquires millions of new contacts annually which can be nurtured into leads and sales recommendations to enable connected digital marketing and modern selling journeys. We are on a mission to drive market share, consumption, and consistent double-digit+ revenue growth.

As an integrated part of the GDC Channels, Innovation & Field team, the GDC Regional team’s purpose is to accelerate adoption and increase impact of GDC engines, programs and services by engaging Regional Digital Sales teams across all segments, evangelizing to and coaching Field Marketing teams, and elevating insights to GDC in Redmond and across all regions.

In the GDC Marketing Programs & Performance Lead role for Asia, you will own the evangelisation & adoption of GDC Marketing Programs (Global Engagement Programs & Account Based Marketing Programs) and Marketing measurement methodology and tools towards field marketers, across Central Marketing Organisation (CMO) & Business Groups (BG). You will partner with the other GDC regional SMEs to orchestrate the RoB with field marketers in Asia areas (APAC, GCR, India, Japan ANZ), coordinate broad readiness engagement like GDC Meet Up and specific work like Focus Groups and drive change management by educating field marketers how to best leverage GDC Marketing Programs, deliver high impact through their local marketing activities and measure outcome, aligned with global performance KPIs and via GDC Insights dashboards.

This role operates in close collaboration across the GDC regional team and GDC Connected Sales & Marketing team in Redmond, to drive strategic change management & operational rigor amongst field marketers for impactful top of funnel demand across all segments for Microsoft’s commercial cloud portfolio. It also connects across multiple global teams including Lifecycle Programs team, Data Analytics team, BADE (Brand, Acquisition, Digital, & Experiences) team to help conceptualise, evolve and land GDC Program & Measurement capabilities with the field marketers.

In this role, you will also work closely with the GDC Regional director to engage field leaders (MO leaders, country GMs, Segment leaders) in explaining the Microsoft marketing transformation journey with the GDC at its core.

If you are a proven self-starter who thrives in a collaborative environment, navigates ambiguity well, adapt with agility and empathy to multiple culture across Asian markets and who loves to drive innovation and transformation by building strong relationship and managing efficient influencing and coaching, you will learn and succeed in this role!

Responsibilities

Responsibilities

GDC Marketing Programs

• Partner with the GDC Marketing Engagement & Planning role to ensure the right field marketing connections & readiness exist focused on driving up Global Engagement Program (GEP) and ABM adoption.
• Coach & guide field marketers on the inclusion of GDC Marketing Programs in field integrated marketing plans, utilising GDC data & reporting to plan, execute & measure impact, with increased focus on where Corp is investing in the global coverage model.
• Analyze GDC data per area, initiate data-lead conversations with CMO & BG and identify insights leading to optimization opportunities, and subsequently drive CMO / BG accountability and actions.
• Operate as an extension of the GDC Connected Sales & Marketing team in Redmond, to land ABM updates, identify what is/isn't working, surface up meaningful field insights and formulate recommendations to improve programs and evolve future thinking.
• Integrate into the GDC Global Engagement Program team to surface field insights for driving optimization and increase GDC understanding of how the field align to GDC Programs.
• Work in partnership with the GDC Sales Engagement & Performance role to deliver a cohesive marketing & sales approach, with emphasis on where field marketing could lead to improved/increased sales signals.
• Support the Marketing Insights for Sellers (MIS) landing plan & enable CMO & other stakeholders to drive adoption of MIS amongst enterprise sellers
• Educate & leverage the Sales Engagement & Performance role on Marketing Insights for sellers specifically relating to 'sales scenario' questions from the field marketers & sellers.

GDC Measurement & Performance

• Drive awareness & understanding of GDC marketing measurement approach amongst field marketers (CMO & BG) & work with GDC SMEs to develop marketing measurement guidance for field marketers to adopt within their marketing KPIs
• Evangelize GDC marketing measurement methodology and tools amongst field marking leaders to support local marketing activities planning and investment decision.
• Own readiness activities such as GDC Measurement Meet Ups, measurement workshops, data-led coaching sessions.
• Coach CMO teams in adoption & usage of Marketing Engagement Index (MEI) to evaluate local marketing impact and course correct local marketing plans accordingly.
• Partner with the GDC Sales Engagement & Performance role in driving adoption and landing of Marketing Insights for Sellers (MIS) amongst enterprise sellers, as part of ‘Digital First’ scenarios, and circle back insights to the GDC Redmond program & capability leads.
• Work with the GDC Analytics team to connect the dots on ‘metrics that matter’ through field use cases and insights and formulate recommendations to further evolve marketing measurement capabilities

Qualifications

Qualifications

The role is requiring specific qualifications to its scope as well as cross competencies foundational to success in driving digital marketing transformation at Microsoft

Qualifications for the role

• College degree (MBA/Masters preferred) 10-15 years of relevant work experience in marketing, operations, data analytics, program management.
• Recognized as a self-starter with a commitment to succeed in a quickly changing business environment and with a bias for action
• Strong analytical skills and ability to interpret data into insights and recommendations
• Strong time and project management skills with proven track record of successfully running multiple stakeholders engagement simultaneously
• Experience working with executive level managers required
• Comfort with high levels of ambiguity and ability to have impact through influence
• Strategic thinker with strong analytical skills with the ability to synthesize key insights into actionable program recommendations
• Clear and persuasive communication skills, both written and verbal.
• Creative problem-solving skills, and a growth mindset approach

Qualifications for cross collaboration in GDC and across connected sales & marketing leaders

• Insights, recommendations & solution sharing back to their GDC Redmond communities.
• Evangelize and create clarity around our Connected Sales & Marketing Strategy
• Cross Cloud Marketing, Corp SMC, WW M&O connections, engagement and collaboration.
• Data and insights mindset using GDC analytics and tools to drive learnings and actions.
• Cross GDC Regional Role collaboration to drive One GDC approach and impact.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.