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Digital Acquisition Manager – Paid Channels

American Express

Location: Greater London

Job Type: Full time

Posted

Men
16%
Women
Show that gap who’s boss!
Women are 16% less likely than men to apply to a job once they’ve viewed it, but are 16% more likely to get hired after applying to a job.*
*LinkedIn Talent Solutions Gender Insights Report 2019

Don’t just work for a market leading global company. Help grow one.

The UK Consumer Acquisition & Digital team is a fast-paced organization focused on acquiring new Cardmembers and generating revenue through digital channels & marketing with a focus on our prospect and customer needs. The Paid Channel Acquisition Manager will play a critical role in the continued innovation of our “always-on” digital channels to drive continued growth in acquisition volume and improvements in investment efficiency

Responsibilities:

  • Grow UK acquisition through activity in paid media channels: Search, Social Media, Affiliate and Display Media – understand channel / product dynamics and devise strategies to maximize growth and optimize investment
  • Collaborate closely with partners in Marketing, central capabilities teams. Compliance and GCO to develop and deploy targeting & bidding strategies, ad-tech capabilities, and creative messaging to excite and convert prospects
  • Own the relationships with our affiliate partners and platform managers and scope out new ways to grow and improve affiliate channel performance
  • Maintain and execute a pipeline of test-and-learn opportunities to create growth opportunities for the future including scoping and testing new channels and distribution opportunities
  • Lead the forecasting, budgeting and performance analysis for the Paid Channel Acquisition team. Balance investment across channels to deliver against aggressive plans through a diverse set of channels and channel strategies
  • Work with colleagues across the acquisition team to drive the most effective prospect experience through the funnel and prospect journey
  • Coach, motivate and develop 3 acquisition marketing executives and support the ongoing development of the wider team culture

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

Amex Flex

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible — and we’re proud to back each other every step of the way.

When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day. We back our colleagues with the support they need to thrive, professionally and personally. That’s why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

Required Qualifications:

  • Proven track record of delivering results in a marketing function with experience of digital channel management either in a media agency setting, or within a marketing team – subject-matter expertise in Search, Display / Social media or Affiliate marketing an advantage
  • Demonstrated strategic thought leadership, including synthesizing complex issues into specific plans, using data and insights to drive decisions, and an ability to link to broader business impacts
  • Strong people leadership experience. Demonstrated ability to lead and motivate a team to deliver against goals and provide coaching and feedback to support development of team members
  • Strong quantitative and analytical skills with excellent written and oral communication to articulate learnings and outputs and inform future plans
  • Negotiation and influencing abilities, with a track record of building and leveraging relationships
  • Ability to work within a fast paced and deadline driven environment – but one that is very structured with essential brand and compliance processes to be adhered to

Why American Express?

There’s a difference between having a job and making a difference.

Amex have been making a difference in people’s lives for over 160 years, backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.

We’ve also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they’re ready to take on a new career path, we’re right there with them, giving them the guidance and momentum into the best future they envision.

Because we believe that the best way to back our customers is to back our people.

The powerful backing of American Express.

Don’t make a difference without it.

Don’t live life without it.

To complete your application please click on the links below. However, if you require any assistance with the completion of this process – or need any reasonable adjustments to be made – then please contact the Recruitment Team on recruitment.support.uk@aexp.com.