You Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
The Manager, International Digital Marketing will be part of the Central Merchant Marketing team, an innovative marketing team aimed at supporting the enterprise-wide coverage expansion initiative and fuelling merchant acquisition efforts across prioritised international markets.
This Manager will be responsible for driving international coverage goals through Digital ATL Marketing, with the objective of driving awareness and consideration amongst small business owners of the benefits of Amex acceptance. The aim is to use above the line marketing tactics, as well as digital, to shift the perceptions regarding the barriers to Amex acceptance, encouraging new merchant sign ups, or activations, either through proprietary or partner-led acquisition channels. 2024 is year 2 of this new strategy for GMS International, with the team now focused on evolving the approach leveraging the rich learnings from campaigns delivered last year. This is an exciting opportunity for individuals who feel comfortable with ambiguity and are willing to test and learn and help defining what winning looks like.
How will you make an impact in this role?
Digital Marketing Campaigns:
- Deliver and manage comprehensive digital marketing campaigns that achieve positive KPI growth across awareness & consideration objectives, successfully shifting perceptions of Amex acceptance to drive coverage and welcomed acceptance across multiple markets