At Aristocrat, our goal is to bring joy to life through the power of play. As the Manager, Product Marketing – Interactive Content, you will have a central role in connecting our outstanding interactive content with the right customers. This position is a key member of our Global Regulated Marketing team, based in London, and reports directly to the Director, Product Marketing – Interactive Content. You’ll be at the core of translating product, studio, market, and commercial priorities into clear positioning, launch plans, and customer-facing marketing.
Working across Content, Aggregation, iGaming and Sports, the Manager will support consistent, insight-led product marketing that reflects customer needs and business priorities.
The position partners closely with Product, Commercial, Creative, Customer Marketing, Digital and MarTech, Marketing Analytics, Marketing Operations, Legal, Compliance, Responsible Gaming, and regional teams. The Manager is responsible for coordinating launch planning and improving product narratives and assets. They also help ensure interactive content is activated accurately, effectively, and meets jurisdictional requirements.
This is an outstanding opportunity to join a dynamic team and make a significant impact on our ambitious goals!
What You'll Do
- Support the Director, Product Marketing – Interactive Content in developing and delivering product marketing plans for Aristocrat’s interactive content portfolio.
- Convert product roadmaps, studio priorities, customer needs, and market insights into clear positioning, messaging, value propositions, and go-to-market recommendations.
- Coordinate launch readiness across Product, Commercial, Creative, Customer Marketing, Digital and MarTech, Marketing Analytics, Marketing Operations, and regional collaborators.
- Build and maintain high-quality product marketing materials, including launch briefs, sales enablement, pitch content, product narratives, FAQs, and customer-facing assets.
- Partner with Commercial and customer-facing teams to understand market needs, equip teams with relevant content, and gather feedback that improves future launches and messaging.
- Work with Creative and production partners to develop campaign and launch assets that are on brief, on brand, accurate, timely, and fit for channel and audience.
- Collaborate with Marketing Analytics and relevant partners to define appropriate measures of success, review performance, and turn findings into practical recommendations.
- Maintain clear launch plans, achievements, dependencies, risks, approvals, and status updates, raising trade-offs and decisions when needed.
- Help manage product information and marketing assets so teams can access current, approved, and consistent materials.
- Partner with Product Communications and PR collaborators on accurate, coordinated narratives for interactive product and content announcements.
- Develop strong connections with studios, Product, Commercial, and regional teams, balancing global consistency with market and customer relevance.
- Monitor competitor, category, customer, and market developments and synthesize insights that inform positioning and activation.
- Ensure product marketing work follows brand, legal, compliance, responsible gaming, governance, and jurisdictional requirements across applicable markets.
- Contribute to enhanced product marketing processes, templates, planning routines, and methods of working across Global Regulated Marketing.
- Represent the interactive content product marketing team in cross-functional forums and provide clear, concise updates to collaborators.
What We're Looking For
- A minimum of 5 years’ experience in product marketing, portfolio marketing, go-to-market, commercial marketing, or an equivalent position, ideally within iGaming, interactive entertainment, technology, digital platforms, or a regulated industry.
- Demonstrated ability to translate complex products and roadmaps into clear, compelling, customer-relevant messaging and marketing materials.
- Experience coordinating cross-functional launches and managing multiple priorities, collaborators, dependencies, and deadlines.
- Strong commercial judgement and an understanding of how product marketing supports customer conversations, sales enablement, adoption, and growth.
- Excellent written, verbal, and presentation skills, with close attention to accuracy, audience, and detail.
- Strong collaboration and relationship-management skills across Product, Commercial, Creative, Analytics, Operations, Legal, Compliance, and regional teams.
- Comfort using market, customer, competitive, and performance insights to build recommendations and improve execution.
- A practical, organized approach to planning, problem solving, and delivery in a fast paced, matrixed environment.
- Good judgement and a dedication to responsible gaming, brand stewardship, governance, and compliance in regulated markets.
- Bachelor’s degree or equivalent practical experience in marketing, business, communications, or a related field.
This job description may have been reviewed and enhanced using AI-assisted tools to improve clarity, consistency, and inclusivity. All final content, role requirements and hiring decisions remain subject to human review and approval by Aristocrat.
Compensation Philosophy
We offer a comprehensive pay and benefits package designed to stay competitive in the market, support your wellbeing, and recognise your contribution to our success. Our approach is underpinned by a pay-for-performance belief in rewarding individual impact. Your specific compensation package will be determined by factors such as your skills, experience, qualifications, and location.
Depending on your role and location, you may be eligible for annual bonuses and incentives, health and wellbeing benefits, paid time off, retirement plans, insurance coverage, and other local or statutory benefits.
Specific details about compensation and benefits for this position will be discussed during the recruitment process.