EUCAN Digital Engagement Performance & Data Strategist

Work Location: Flexible. This role must be based in one of AstraZeneca's work locations, however, we are site flexible for internal applicants.

About AstraZeneca & Commercial Digital Health:

At AstraZeneca we’re on a journey to becoming digitally-enabled, to discover new ways of offering better solutions to our patients. Join the team with a vision to use data as a tool, to build a better, deeper, more personal understanding of the people we’re helping. To ultimately deliver better outcomes for them – through complex omnichannel content, personal relationships, and experience. We are doing this through delivering transformation through integrating digital technology, processes & proficiencies across all teams resulting in increased business value and improved patient outcomes.

About the role:

The Performance & Data Strategist is responsible for measuring and optimizing the value generated by new components of the NextGen Customer Engagement (CE) model, specifically for the EUCAN region. The Performance & Data Strategist is primarily responsible for business case development, in partnership with the CE Model Product Owner and MCs, for each significant component release and delivering measurement plans and reporting for value generated, as well as crafting and driving A/B tests for new components against existing components. The Performance & Data strategist will also be expected to provide strategic, data-driven input on investment decisions, backlog prioritization and opportunities for CE model evolution.

The Performance & Data Strategist is an SME role. They are passionate about forecasting, measuring and optimizing performance of the NextGen CE Model. They have advanced understanding of marketing analytics, business case development, and optimization methodologies (e.g. A/B testing, multivariate testing) and apply these approaches to evaluate the value generated by incremental changes to the model. They are a crucial role in establishing accountability for all deliverables in the EUCAN NextGen CE Model backlog, and are tasked with providing transparency on ROI.

Responsibilities:

• Develop business cases and value-based measurement frameworks for new component releases, in-line with value definitions from the business

• Provide data-driven insights regarding successes (validation) and failures of component parts of the model

• Find opportunities to optimize and apply test and learn methodologies to specific components of the model

• See opportunities to enrich the customer profile through data capture

• Establish accountability for additions to the model (each addition requires a case and must be reported upon to ensure value has been realized)

• Provide SME input on backlog prioritization and investment decisions

Requirements:

• Proficiency in developing business cases and value-based measurement plans

• Strong partner communication skills, ability to coherently present results to LT

• Ability to independently identify and combine data from multiple sources to build out value-based reports

• Ability to independently apply and complete measurement methodologies to respond to business questions as they relate to the NextGen CE model

• Ability to work independently to meet multiple project deadlines, switch priorities and focus, and adapt to evolving conditions

• Passion for detail with a track record demonstrating initiative, drive and quality output

• Excellent oral and written communication skills

• Strong Problem Solving, Troubleshooting and critical thinking skills, with the ability to take ownership of problems and see them through to resolution

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.