Region: London St Pancras
Competitive Salary & Benefits
Are you ready to be at the forefront of implementing and developing marketing brand strategies? As a Brand Manager, you will deliver innovative operational brand plans to achieve business outcomes. You will proactively evaluate marketing programs and analyse market data to identify key areas of opportunities and risks. You will lead the creation of brand operational plans, working cross-functionally to implement marketing activities and campaigns for the assigned products within our Oncology Business Unit.
Accountabilities:
Your role will involve development and course correction of localised brand strategic plans for prelaunch and operational brands - as well as tactical delivery, localisation, and execution of the marketing plan across channels and touchpoints. You will use insight to build audience personas that shape the content and message matrix required for omnichannel customer experiences. You will drive the content creation engine to deliver engaging, immersive content across channels. You will manage the asset approval and compliance process with cross-functional partners and engage externally with key stakeholders, influencers, and decision makers. You will use insights and performance data to ensure tactical execution.
Essential Skills/Experience:
- Degree qualified
- Successfully launching products in the pharmaceutical industry
- Significant pharmaceutical commercial experience with a strong performance track record
- Strong sales/marketing leadership with a successful track record of growing market share
- Creative multichannel marketing capabilities together with rigorous commercial business sense
Desirable Skills/Experience:
- MBA
- Oncology experience
- Good experience of the UK market, with its unique NHS system
When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions.
That’s why we work as a minimum 60% of our time face to face in our impressive central London office spaces collaborating with cross functional colleagues or with our external stakeholders in face to face settings. But that doesn't mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.
Why AstraZeneca?
We’re all here to make an impact – to achieve our bold ambition of eliminating cancer as a cause of death. In the Oncology Business Unit, we relentlessly follow the science, challenging the status quo to deliver more effective treatments to patients in need. Our commitment means we purposefully push back the limits of knowledge to change the practice of medicine. To ensure no patient is left behind, no matter what stage of disease. We are brave disruptors – entrepreneurial, courageous and pioneering in our approach. Here you have the opportunity to step up, take personal accountability and lead changes in our ever-evolving environment.
At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare.
Are you ready to transform the lives of people living with cancer by leading in patient experience and care? Join us now! Together we can make this the greatest decade ever in the fight against cancer.
AZUK
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Date Posted
19-Mar-2024Closing Date
26-Mar-2024Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form.