Product Marketing Manager – Vice President
Here at JPMorgan Chase & Co., we know that people want great value combined with an excellent experience, from a bank they can trust. So we launched a new digital bank called Chase – to revolutionise mobile banking by creating seamless digital journeys that our customers love. For us, that means keeping ourselves customer obsessed and always being open to trying new things. Above all, it's about working with people who are passionate about building the bank of the future.
We are seeking an experienced product marketing manager to join our Marketing Tribe. The Product Marketing Manager will be the champion of their product area and the owner of go-to-market initiatives, owning the full product marketing process and working with multiple business functions to ensure that each initiative delights customers and drives positive outcomes.
This role will have the advantage of working in a highly collaborative, agile Marketing Tribe and would appeal to someone used to working with multiple stakeholders and teams such as specialist marketers, product, compliance, content, design and creative, as well as external agency partners.
This position provides a unique opportunity to operate in a dynamic environment within the firm. We operate in a hyper-collaborative way in which we value and expect the following behaviors:
- Put customers first
- Value common sense and simplicity over complexity
- Make decisions quickly and move nimbly
- Celebrate diverse ideas
- Succeed and fail together as a team
Key Responsibilities
- Lead product marketing for the specific product area, deeply understanding the customer needs, research, business priorities, release roadmap and market movements
- Maintain end-to-end accountability for driving product related marketing activity (acquisition, activation, engagement)
- Work in partnership with internal teams such as Marketing, Product, Controls, Data Science, Customer Experience and Strategy to co-ordinate product and feature launch activity, ensuring plans are delivered on time and within agreed scope
- Develop and maintain clear customer journeys in collaboration with other teams to ensure the value proposition, audience, message and channel strategies are clearly communicated
- Be metrics focused, uncovering insights for ideation and ensuring that campaign metrics are delivered back to the business in well-structured reports that provide actionable insight and future direction
- Take a data and insight-driven approach to influencing product features, UX design and delivery to drive increases in growth and engagement metrics
- Maintain an awareness and understanding of relevant legislations for different marketing channels, working closely with our Controls teams to ensure advertising assets are compliant
The successful candidate will have
- A track-record of product marketing strategy and delivery in a fast-paced, agile environment
- Analytical, with strong experience in using consumer and product data (including primary consumer insight and performance analytics) to inform marketing strategy, planning and design decisions
- An experienced marketer who can quickly connect commercial objectives with product marketing strategies and activate go-to-market plans accordingly
- Experience researching market context to effectively link analysis back to the product and customer needs
- Understand how to benchmark marketing campaigns and develop appropriate KPIs that can be communicated back to the marketing and product business areas
- Excellent organisation, communication and influencing ability, developed in a fast-paced, digital-first environment with agile ways of working
- Experience in promoting products through multiple channels, with understanding of how marketing channel mix and mechanics inform product marketing plans
- Creative and collaborative mindset, with ability to quickly generate and adapt ideas to serve both product and marketing goals
- Ability to work with a variety of stakeholders and draw them together to achieve a common goal
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