Here at JPMorgan Chase & Co., we know that people want great value combined with an excellent experience, from a bank they can trust. So we launched a new digital bank called Chase – to revolutionise mobile banking by creating seamless digital journeys that our customers love. For us, that means keeping ourselves customer obsessed and always being open to trying new things. Above all, it's about working with people who are passionate about building the bank of the future.
Our team is at the heart of building this new venture, focused on developing offerings that put the customer at the center. We have created a new organization and we are looking for solution-oriented, commercially minded, customer-focused engineers, used to working in an agile environment who want to be a part of building something new from the ground up within a diverse and inclusive team.
Culture is as important to us and we are looking for intellectually curious, new technology passionate individuals who would like to expand their skills whilst working on a new exciting venture for the firm. Your work will have a massive impact, both on us as a company, as well as our clients and our business partners around the world.
Senior Marketing Manager – Vice President
Here at JPMorgan Chase & Co., we know that people want great value combined with an excellent experience, from a bank they can trust. So we launched a new digital bank called Chase – to revolutionise mobile banking by creating seamless digital journeys that our customers love. For us, that means keeping ourselves customer obsessed and always being open to trying new things. Above all, it's about working with people who are passionate about building the bank of the future.
We are looking for a highly motivated and seasoned senior marketer to lead a team of marketing managers and deliver thoughtful, insight led marketing plans and TTL campaigns that drive business results. Someone who is creative, strategic and analytical and has a deep understanding of building trusted and credible brands. They understand the role sponsorships and community impact play and have in depth knowledge of the media landscape and channels. You will have a 'can do attitude' and an eye for detail with strong stakeholder management, leadership and communication skills.
This position provides a unique opportunity to operate in a dynamic environment within the firm. We operate in a hyper-collaborative way in which we value and expect the following behaviors:
- Put customers first
- Value common sense and simplicity over complexity
- Make decisions quickly and move nimbly
- Celebrate diverse ideas
- Succeed and fail together as a team
This role will have the advantage of working in a highly collaborative, agile Marketing Tribe and would appeal to someone used to working with multiple stakeholders and teams such as specialist marketers, product, compliance, content, design and creative, as well as external agency partners.
Key Responsibilities
- Leadership and Management:
- Leading and setting the direction for your team of direct reports with ownership for individual workstack priorities and development.
- Work collaboratively with a variety of stakeholders across sales, product management and the central marketing team to ensure there is visibility and buy in to marketing plans and resource and support required to deliver.
- Maintain awareness and understanding of relevant legislations for the different marketing channels and cascading this to your team and working closely with our Controls teams to ensure advertising assets are always compliant.
- Planning & Delivery :
- Quarterly and annual planning. Working with the leadership team to shape the overall direction and roadmap of our marketing plans and campaigns across brand, sponsorship, community impact and supporting product marketing plans to drive positive outcomes.
- Working hand in hand with the Brand, Sponsorship, Community Impact and Product leads to deliver short and long term objectives.
- Working with your team to deliver highly integrated, creative, through-the-line marketing plans and campaigns, from establishing the campaign strategy, briefing agencies for creative and media, execution, budgeting, measurement, optimisation and reporting on time and to budget.
- Analytics & Reporting:
- Accountable for the continuous effectiveness of all marketing activity – capturing, analysing and developing recommendations based on robust ROI metrics and using data to inform decision-making and refine strategies as needed.
- Working with and briefing the research teams to uncover insights for ideation and ensuring that campaign metrics are delivered back to the business in well-structured reports that provide actionable insight and future direction.
- Agency Management:
- Ensuring effective Integrated agency briefing and processes are in place and working with all relevant agencies and internal teams to build and execute plans, ensuring activities are delivered to agreed process, on brand, on time, on budget and meeting your own high standards for quality.
- Team player:
- Work in partnership with internal teams such as Marketing, Product, Controls, Data Science, Customer Experience and Strategy to co-ordinate product and feature launch activity, ensuring plans are delivered on time and within agreed scope.
The successful candidate will have
- In depth knowledge of the media landscape, channels and optimisations and how best to leverage creative across channels from TV to Digital
- A track-record in developing, delivering and leading marketing plans and highly creative above-the-line and through-the-line campaigns in a fast-paced, agile environment.
- Managed multi million pound budgets and has led teams.
- Analytical, with strong experience in using consumer and product data (including primary consumer insight and performance analytics) to inform marketing strategy, planning and design decisions
- An experienced marketer who can quickly connect commercial objectives with marketing strategies and activate go-to-market plans accordingly.
- Excellent organisation, communication and influencing ability, developed in a fast-paced, digital-first environment with agile ways of working
- Creative and collaborative mindset, with ability to quickly generate and adapt ideas to serve both product and marketing goals
- Ability to work with a variety of stakeholders and draw them together to achieve a common goal
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