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Manager, Market & Competitive Intelligence


Location: Greater London

Job Type: Full time



Data, Analytics & Strategy

Job Description:

This is an opportunity for you to join a highly valued and dynamic team that supports a range of functions across the business in a creative, challenging and collaborative environment, where your ideas will be every bit as valued as your insight expertise.


The Market & Competitive Intelligence team is a centralised team with deep expertise in the mobile gaming market. Using a multifaceted approach, they keep teams at King abreast of trends, opportunities and threats in the space, surfacing the latest product features, game launches and company activities in the context of their commercial performance. They are responsible for maintaining King’s view on the outside world of mobile gaming to influence our products.

A key requirement for this role is strong analytical skills and a sense for how to structure an argument with data. You should be comfortable with large data sets from varying sources, each with their own caveats, and you should be able to understand how these data can be manipulated and combined to come to actionable conclusions which you can confidently communicate to senior leadership. You will also be expected to understand that insights come in many forms and that the best arguments draw upon many different sources of data, both quantitative and qualitative.


  • Analyse competitor data to identify and interpret trends in the gaming industry, investigate cause/effect and deliver findings to influence the game design and strategy at King

  • Provide bespoke market and competitor insights as requested by King Leadership and game teams to help them make more informed decisions

  • Have a keen eye for innovations at a feature level in the gaming market, be able to draw out hypotheses on why features succeed or fail

  • Pro-actively identify new areas for investigation to support product development

  • Work alongside new game teams on business cases, go-to-market, and product strategy

  • Lead presentations with key findings to varying audiences to convey key messages, complex problems, findings and identified solutions in a creative and effective way

  • Support and develop junior team members to build capability and ‘ready now’ successors

  • Build and manage cross-functional relationships


  • Previous experience at a Mobile or PC/Console studio in an analytics or corporate strategy role, or experience within strategy consulting (Senior Associate, Manager/Consultant), with a strong passion for gaming

  • Possess deep knowledge of mobile gaming, or be passionate enough to dedicate time to learning the key drivers behind the games industry

  • Ability to clearly structure projects, identify key areas for analysis, and manage projects from start to finish

  • Strong commercial acumen, as well as demonstrable experience of understanding relationships between key financial and non-financial business drivers

  • Excellent communication skills and proven experience in presenting commercial and financial metrics to non-finance teams

  • Able to lead a team of professionals including directing and shaping team priorities, managing aspects of team performance, and acting as a mentor to junior team members

  • Ability to apply an analytical mind-set partnered with a strong attention to detail

  • Advanced excel skills and experience

  • Proven ability to work with stakeholders from a broad range of backgrounds, at all levels of the organization


  • Strong quantitative skills, with proficiency in SQL/Big query or programming languages such as Python, VBA, R etc.

  • Experience with Google’s ‘Looker’ data intelligence & analytics tool

About King

King is the game developer behind the world-famous Candy Crush franchise, as well as mobile game hits including Farm Heroes, Bubble Witch and Pet Rescue. Candy Crush is the top-grossing franchise in US app stores, a position it has held for the last two years, and King’s games are being played by 245 million monthly active users as of Q3 2021. King, which is part of the Activision Blizzard group since its acquisition in 2016, employs nearly 2,000 people in game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in San Francisco, New York, and Malta.

A Great Saga Needs All Sorts of Heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.

Making the World Playful

Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid-core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players - and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!

Applications need to be in English.
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