At PMI we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products
Our Marketing and Digital team are at the forefront of this change ensuring all adult smokers are informed about the choices they have including reduced risk products!
The Manager Digital Activation is responsible for driving traffic to the Philip Morris Limited (PML) e-commerce site, other digital retailers, and ultimately to contribute to PML market share growth. This role will need to build individual and organizational digital capabilities around customer acquisition, and as a leader in the Marketing & Digital team build the motivation and commitment of the team at large.
Your day to day
Contributing to developing the overall PML omnichannel strategy within paid media, social media, SEO and acquisition and to lead the implementation, in line with long-term vision and overall business objectives!
You will own and drive all digital acquisition KPI’s, constantly innovating and optimising to drive improved results.
You are an out of the box thinker when identifying strategies and tactics to raise brand awareness and traffic to website, building the organisational support to then address them.
Closely collaborating with the Consumer Experience and Commercial teams building strong plans and relationships with them to ensure a joined-up approach to consumer acquisition.
Working closely with the Marketing team to plan and deploy the marketing and promotional calendar through all channels.
Being part of an international organisation, you will also partner with our headquarters to ensure alignment with the global digital vision whilst maintaining local relevance and best-in-class execution for the UK market.
You will take ownership of all Digital Media planning, managing the budget for, and making decisions about paid search. Alongside this, you will also drive our social media activities to build the awareness, ensuring presence or engagement on the most relevant social media platforms.
As a people manager, you’ll support the performance and personal development of the Digital Acquisition team in order to ensure a motivated and effective team capable of achieving demanding objectives.
About you
To be successful in this role, you’ll have a thorough understanding of e-commerce and managing e-commerce through 3rd party relationships.
You’ll have a solid understanding of trade channels and digital engagement (CRM, WEB/UX/E-commerce, Paid Media (including programmatic), Social Media, Search Engine Optimization.
You’ll be a strong communicator with the ability to flex your style, have a real enthusiasm for people management and relationship building and be organised in your approach.
You are someone that enjoys building a work environment of openness and transparency, creating space to deliver and also values diversity of opinions and create an environment where others feel respected and included and can constructively challenge ideas.
Demonstrating curiosity and diverse ways of thinking, sharing new ideas, experimenting with processes/services and taking calculated risks. Someone that thrives in an ever-changing environment that has the courage to pivot or stop certain activities when necessary.
What we offer
We are a Global organisation that supports our colleagues around the world. We pride ourselves in providing security in an ever-changing world.
PMI offers outstanding performers the opportunity to develop themselves, and grow their careers within the business, both locally and worldwide. Working with us offers a demanding, fast paced career and we want to reward that.
From our competitive salary, flexible working options, enhanced parental leave policy, medical cover, life assurance and season ticket loans, we have you covered. Our comprehensive flexible benefits pot allows you to further tailor your benefits to suit you.
Our commitment to inclusion
PMI is committed to ensuring that all of our employees feel welcome and feel that they belong and can thrive with us.
We have a number of internal networks that are inclusive and open for anyone to join, including EMBRACE our Race and Ethnicity network, STRIPES our LGBTQ+ network and WIN our women's network. We’re also extremely proud to be the first global company to be awarded Equal Salary Certification.
We take wellbeing seriously, so we have trained mental health First Aiders to help support our employees, as well as support in the form of our LifeWorks app and Employee Assistance Programme.
PMI is an equal opportunities employer, hiring solely on merit and business need. We encourage applications regardless of sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood and disability. If you require reasonable adjustments in any recruitment process with us, please make us aware.
