SEO Manager

Philip Morris International UK

Location: Greater London

Job Type: Full time


‘Be a part of a revolutionary change’

About us
At PMI we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products

With huge change comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions!

We have an exciting role for a successful SEO Manager to join the Digital team who are at the forefront of this change! In this role, you will be primarily responsible for the SEO and Content Strategy and development of all plans that affect the growth of the business’s organic traffic, in collaboration with our local SEO agency. Additionally, you will lead our Lead Generation function which will require a 360-activation process: bridging Web, Brand & Content, Brand Retail, Indirect Retail, and Global.

This is an incredibly varied role with a significant opportunity to have a huge impact.

Your day to day
As part of your responsibilities, you will help in identifying SEO and Lead Generation opportunities, develop and execute strategy for the UK market, working in close collaboration with our EU team and local agencies.

You will also translate global strategies and initiatives to fit the uniqueness of the UK market, and ensure that all is in line with local market goals and objectives. As an integrated part of the overall brand and non-branded content plans, you’ll take ownership of creating a roadmap and content calendar.

Being an organization where consumer centricity is everything, you’ll ensure that our campaigns and interactions have the consumer at the core too, while focusing on delivering against unmet needs and opportunities. You’ll enable our consumers to receive the most appropriate information on our products and related searches in market, through implementation of strategy.

Reporting to the Manager Digital Activation, you will lead all aspects of the development of digital content briefs to ensure that the outputs are correctly scoped and delivered to meet SEO needs.

As a global organization, cross-functional collaboration will be key. You will have the opportunity to work with our headquarters and regional digital hub for alignment whilst maintaining local relevance for the UK market.

You’ll be guiding the Brand & Content and Corporate Communication teams, by supporting to produce content to include keywords or phrases to increase traffic to digital channels. You’ll also be collaborating closely with the Web team to update content and website links for maximum optimization and search engine rankings and delivering the execution of digital campaigns as part of our multi-category strategy.

Working closely with our local SEO and Lead Generation agencies, you’ll run their planned workload and make sure all administrative and budget related activities are looked after.

As part of your day to day, you’ll be conducting regular keyword research and take a data-driven approach to the creation of audience insights.

You’ll employ the use of several SEO tools such as Google Suite and Conductor to identify trends, issues, and opportunities and to drive improved keyword rankings. You’ll be responsible for the measurement of the effectiveness of Paid activity when relevant to Search.

About you
  • To be truly successful in this role, you will have working experience in SEO, with strong project management skills. You are someone that can develop and execute strategy in a structured manner.

  • You are someone that facilitates effective cross-functional teamwork and encourages involvement and initiatives to improve overall performance of the digital channel, team spirit, motivation and commitment

  • You enjoy building a work environment of openness and transparency, enabling outperformance. Furthermore, you will value diversity of opinions and create an environment where others feel respected and included and can constructively challenge ideas.

  • You are pro-active, consistent and are not afraid to experiment with new ideas and can demonstrate curiosity and diverse ways of thinking to benefit our customers/consumers.

  • Demonstrating curiosity and innovative ways of thinking, sharing new ideas, experimenting with processes/services and taking calculated risks. Someone that thrives in an ever-changing environment that has the courage to pivot or stop certain activities when necessary.

What we offer
We are a Global organisation that supports our colleagues around the world. We pride ourselves in providing security in an ever-changing world.

PMI offers outstanding performers the opportunity to develop themselves, and grow their careers within the business, both locally and worldwide. Working with us offers a demanding, fast paced career and we want to reward that.
From our competitive salary, flexible working options, enhanced parental leave policy, medical cover, life assurance and season ticket loans, we have you covered. Our comprehensive flexible benefits pot allows you to further tailor your benefits to suit you.

Our commitment to inclusion
PMI is committed to ensuring that all of our employees feel welcome and feel that they belong and can thrive with us.
We have a number of internal networks that are inclusive and open for anyone to join, including EMBRACE our Race and Ethnicity network, STRIPES our LGBTQ+ network and WIN our women's network. We’re also extremely proud to be the first global company to be awarded Equal Salary Certification.

We take wellbeing seriously, so we have trained mental health First Aiders to help support our employees, as well as support in the form of our LifeWorks app and Employee Assistance Programme.

PMI is an equal opportunities employer, hiring solely on merit and business need. We encourage applications regardless of sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood and disability. If you require reasonable adjustments in any recruitment process with us, please make us aware.
You’ve got this!