At PMI, we’ve chosen to do something really huge. We’re building our future on smoke-free products.
Our smoke-free transformation means we’re rebuilding everything from the ground up. You’ll feel like you’re working in a start-up here – with the freedom to rewrite the rules but with the support and scope of a vast global business. It’s ambitious, fast-paced and highly collaborative – if you want the opportunity to find new ways to connect with consumers, there’s no better place to progress your career!
Reporting to the Head of Digital, the Digital Conversion Manager is responsible for the management, planning and execution of our eCommerce corporate website, owned channels and testing. You'll be constantly looking at ways to improve our experience to encourage more visitors to find, explore, experience and buy, whilst working closely with our Marketing, Legal and External Affairs functions for the development of all digital content.
To be successful in your application, right to work in the UK will be required.
Your day to day
Leading a team of two, the role is responsible for looking at ways to create a seamless consumer experience through data-driven planning and managing web optimization so that the experience is consistently engaging, reduces friction and encourages purchasing behaviour!
You'll develop, lead, improve and deliver all of our digital owned media channels (ecommerce, digital shopper and digital out of home), demonstrating your expertise in user experience design, Information Architecture, Digital Design and Digital Content, Service Design and Measurement / Insight / Reporting.
Displaying and applying a strong understanding of the importance of personalization and performance marketing, you will collaborate with other digital marketing leads to deliver tactical initiatives through our Digital Owned Media.
You will manage and mentor the Digital Consideration team, supporting them in the delivery of campaigns and encouraging them to create whilst offering space to deliver. You'll have opportunity to collaborate with teams throughout PMI, including the Global Digital team, to deploy global assets locally, as well as brief local needs and share locally envisaged campaigns and assets.
You'll be able to explore new platforms' potential and relevancy to complement our existing assets and embed new ways of collaborating with other functions, using data to power insight and optimisation for our digital owned media activities.
Who we're looking for
- We are looking for someone who has a demonstrable background in ecommerce within global organisations, across diverse industries and ideally have worked in a business to consumer (B2C) environment.
- You are someone experienced in applying a test and learn approach to product evolution and a strong passion for doing the right thing for the customer,
- You’ll have experience across branded and campaign websites, SEO, digital engagement, mobile and apps, gained within an agency or client side.
- You'll ideally have experience in delivering digital implementation and innovation within Digital Owned Media consumer experiences.
- We are looking for and individual who has demonstrable experience in strategic implementation of digital owned media channels and technologies.
- Experience using testing platforms e.g., Optimizely, Google Optimize, and Adobe Target & multi armed bandit experiments are highly desired.
- The how is as important as the what at PMI, so you'll demonstrate a truly collaborative, agile and transparent way of working, allowing your team the space to deliver and valuing a diverse range of opinions and perspectives. You'll be proficient in collaborating with a range of partners, both internal and external.
What we offer
We are a Global organisation that supports our colleagues around the world. We pride ourselves in providing security in an ever-changing world.
PMI offers outstanding performers the opportunity to develop themselves, and grow their careers within the business, both locally and worldwide. Working with us offers a demanding, fast paced career and we want to reward that.
From our competitive salary, flexible working options, enhanced parental leave policy, medical cover, life assurance and season ticket loans, we have you covered. Our comprehensive flexible benefits pot allows you to further tailor your benefits to suit you.
Our commitment to inclusion
PMI is committed to ensuring that all of our employees feel welcome and feel that they belong and can thrive with us.
We have a number of internal networks that are inclusive and open for anyone to join, including EMBRACE our Race and Ethnicity network, STRIPES our LGBTQ+ network and WIN our women's network. We’re also extremely proud to be the first global company to be awarded Equal Salary Certification.
We take wellbeing seriously, so we have trained mental health First Aiders to help support our employees, as well as support in the form of our LifeWorks app and Employee Assistance Programme.
PMI is an equal opportunities employer, hiring solely on merit and business need. We encourage applications regardless of sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood and disability. If you require reasonable adjustments in any recruitment process with us, please make us aware.