About us
At PMI we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products.
With huge change comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions!
Our Marketing and Digital team are at the forefront of this change ensuring legal aged smokers are informed about the choices they have including reduced risk products!
We are looking for a Brand Manager to join the Marketing & Digital team on a 12-month Fixed term contract in our Hammersmith Office. You will be required to have the right to work in the UK to be successful in your application.
Your day to day
Reporting to the Senior Brand Manager of Marketing, you will be responsible for signing off on all Marketing and Digital content by reviewing these and making sure they are compliant and objectively of a high standard before releasing these to the external market.
You will also be devising, deploying and optimizing content & brand strategy, ensuring compliance to this strategy across all consumer touchpoints. On top of this, a key aspect of this role will be maintaining the brand guidelines for PML, ensuring they are up to date with global toolkits, as well as local best practice. Thus, ensuring all our consumer facing content is always on brand and consistent.
In this role you will be identifying and leveraging new marketing channels to grow our brand awareness. This includes our offline channels like direct mail, but also leading online lead generation (emails, 3rd party database) by working closely with acquisition team. This will ensure constant source of offline and online leads to help feed the top of the funnel. The role also requires end to end ownership of consumer PR and content creators. This involves working with agencies to deliver newsjacking opportunities to help drive word of mouth around the brand.
Finally, this role will also support by delivering key marketing campaign materials. Working closely with the brand content lead, this role will support by developing content on some key campaigns. This will involve writing briefs, managing agencies, assessing creative and delivering assets.
About you
- We’re looking for someone who is passionate about consumer needs and expectations, someone who has strong consumer knowledge, insight & analytics and can turn these into actions.
- To be truly successful, you’ll have a solid understanding of trade channels and digital engagement. You’ll have experience in planning integrated marketing communications, including content marketing.
- You’ll enjoy being creative about your approach and demonstrate curiosity in diverse ways of thinking to create new ideas to benefit our consumers/customers
- You are someone that works proactively to find solutions to problems, seeks continuous improvement and is not afraid to take calculated risks and adapt to changes quickly
What we offer
We are a Global organisation that supports our team. We pride ourselves in providing security in an ever-changing world.
PMI offers outstanding performers the opportunity to develop themselves, and grow their careers within the business, both locally and worldwide.
Working with us offers a demanding, fast paced career and we want to reward that. From our competitive salary, enhanced parental leave policy, medical cover, life assurance and season ticket loans, we have you covered. Our comprehensive flexible benefits pot allows you to further tailor your benefits to suit you.
Our commitment to inclusion
PMI is on a continuous journey to ensure that all of our employees feel welcome and feel that they belong.
We have a number of internal networks that are inclusive and open for anyone to join, including networks covering employees from ethnic minority backgrounds, LGBTQ+ and gender. We’re also extremely proud to be the first global company to be awarded Equal Salary Certification.
We take wellbeing seriously, so we have trained mental health First Aiders to help support our employees, as well as support in the form of our LifeWorks app and Employee Assistance Programme.
PMI is an equal opportunities employer, hiring solely on merit and business need. We encourage applications regardless of sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood and disability. If you require reasonable adjustments in any recruitment process with us, please make us aware.