Would you like to develop your career in a supportive, collaborative and innovative company?
You enjoy working as part of an enthusiastic, passionate, and collaborative team?
Join our Alliances Team
Alliances operate at the centre of Softcat's vendor ecosystem—bringing together vendors, sales, technical and commercial teams to focus on the priorities that drive the most return.
We align direction, inform decisions with insight, and activate partnerships through focused execution, ensuring activity translates into pipeline, performance, and measurable outcomes to optimise commercial return.
Through clear governance and a disciplined operating rhythm, we create consistency, ownership, and visibility—turning vendor partnerships into repeatable, scalable growth across the business.
Success. The Softcat Way.
The Workspace Alliances Lead is responsible for setting and executing the strategic direction for Alliances across Softcat's Workspace technology tower. This role owns the overall vendor ecosystem strategy for the tower, ensuring partner activity is aligned to Softcat's commercial priorities, technology proposition, and customer opportunity. The role provides leadership across vendor relationships, internal stakeholder alignment, performance governance and team direction. The Alliances Lead operates at a senior level shaping priorities, making strategic trade-offs, enabling senior stakeholder decisions, and ensuring Alliance Managers and Product and Services teams are set up to execute effectively.
As Workspace Alliances Lead, you'll be responsible for:
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Align → Shared direction
- Define and own the Alliances strategy for the Workspace technology tower, ensuring it supports Softcat's wider business strategy, technology propositions and commercial ambitions.
- Lead alignment across senior internal stakeholders, including Sales, Technical, Commercial, Marketing and Operations, to ensure vendor activity connects to shared business priorities.
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Inform→ Intelligence and prioritisation
- Use market, vendor, pipeline, performance and customer insight to shape tower-level priorities and identify areas of opportunity, risk or underperformance.
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Activate → Strategy into action
- Lead the activation of tower-level vendor priorities by ensuring plans are translated into focused, measurable activity across Sales, Marketing, Technical and Commercial teams.
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Optimise → Commercial return
- Identify opportunities to improve the commercial return from the vendor portfolio, including investment, programmes, incentives, pipeline creation and growth activity.
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Govern → Repeatable control and People leadership
- Act as the senior escalation point for vendor and internal challenges, resolving issues in a way that protects strategic alignment, partnership performance and customer impact.
We'd love you to have:
- Experience in alliances, partnerships, vendor management or commercial leadership, preferably within a technology-focused organisation.
- Strong strategic planning and execution capability, with the ability to set direction across a broad vendor ecosystem.
- Excellent commercial awareness, including the ability to interpret performance, investment, incentives and market opportunity.
- Confident senior stakeholder management skills, with the credibility to influence across internal teams and external partners at all levels.
- Experience leading, coaching or developing others in a commercial, technical, product, partner or alliances environment.
- A proactive, structured and collaborative leadership style, with the confidence to create clarity, drive momentum and hold stakeholders accountable
We also acknowledge that the confidence gap and imposter syndrome are a real thing and can get in the way of us meeting fantastic talent, so please don't hesitate to apply – we would love to hear from you!
Work in a way that works for you
We recognise that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:
- Hybrid working – 3 days in the office and 2days working from home
- Working flexible hours - flexing the times you start and finish during the day
- Flexibility around school pick up and drop offs
Working with us
Wherever you work, we want you to experience the freedom and autonomy to realise your potential. You will feel supported by a team that celebrates individuality, encourages different perspectives, and embraces every background.
Join us
To become part of the success story, please apply now.
If you have a disability or neurodiversity, we can provide support or adjustments that you may need throughout our recruitment process or any mitigating circumstance you wish for us to consider. Any information you share on your application will be treated in confidence. You can find out more about life at Softcat and our commitments to diversity and inclusion at jobs.softcat.com/jobs/our-culture/
Here at Softcat, we don't prohibit the use of AI (artificial intelligence) in our application process, as we understand how far it can go to creating a truly equitable candidate experience. That being said, as a culture-driven organisation, we believe that the genuine essence of each person is what truly matters, so we highly encourage you to be as authentically you as possible when submitting your application to showcase your true and whole self.