Product Data Analyst III

Job Summary

Conducts research, data collection, interpretation, monitoring, and reporting in order to develop knowledge and skill in the product development process; prepares reports identified by management in order to execute strategic growth and development plans; evaluates product plans and sales analytics; makes recommendations and develops the business case for new products, strategies or changing existing strategies or programs

Principal Duties & Responsibilities

• Conducts research through various means and analyzes current market positions; conducts competitor analysis; develops analytical tools and models; maintains, implements, and evolves existing analytical models; develops and contributes ideas and market point of view on fundamentals driving the markets
• Develops and maintains an internal and external network of analytical and industry contacts to contribute to market coverage and maintains awareness of other analytical thinking and methodology; leverages knowledge into ideas for profitable opportunities in trading strategies
• Makes recommendations to improve the product design and sales growth of assigned products; provides sales analysis and reporting on new and existing products; interprets trends and makes recommendations to enhance or discontinue sales efforts within lines of business; proactively identifies opportunities for performance improvement
• Monitors assigned products for sales patterns, market or niche penetration, and other pertinent performance data; develops and maintains metrics by analyzing sales and performance statistics and products and services offered; maintains a database of the information used in producing internal comparisons; provides sales research reports and presentations responsive to senior and executive management needs
• Maintains contacts with all channels to monitor and analyze attitudes and needs regarding existing and new products; summarizes findings and presents recommendations; evaluates the effectiveness of product introductions, and recommends changes or improvements
• Acts as team lead to work with the management team, field force, and the business units in providing input on product strategies to ensure sales growth and profitability; provides demographic analysis on territories and states, including market potential and penetration analysis, agent analysis, payroll and direct market analysis, and sales analysis
• Provides data for the development of U.S. sales; works with management in providing metrics strongly impacting the company and ensuring the accuracy and integrity of the data; assists organization with recommendations to change current sales techniques, procedures, or promotional efforts based on sales and product research and new trends
• Provides demographic analysis of states by region, state op, or border state to include: market potential and penetration analysis, channel analysis, payroll and direct market analysis, persistency analysis, product analysis, and sales analysis
• Performs other duties as required

Education & Experience Required

• Bachelor's Degree Marketing, Business Administration, or related field
• Five or more years experience in related field

Education & Experience Preferred

• Experience in product development
• Experience with design thinking methodology or other innovation frameworks

Or an equivalent combination of education and experience.

Job Knowledge & Skills

• Experience creating financial models, to include sales forecasts/projections. Develops appropriate analytical model, reports, and metrics to support informed decision making; Strong financial acumen with the ability to prepare trend analysis
• Insurance industry or financial services industry experience
• Adept at queries, report writing and presenting findings
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy

Competencies

• Acting with Integrity
• Communicating Effectively
• Pursuing Self-Development
• Serving Customers
• Supporting Change
• Supporting Organizational Goals
• Working with Diverse Populations

Working Conditions

The statements below describe the general nature and level of the work and are not an exhaustive list of all responsibilities, duties, and skills required.

Normal office environment (virtual and/or in-person)

Travel

None Required