The Affiliate & Acquisition Strategist will be fully dedicated to the New Hampshire Lottery Commission (NHLC), working closely with the iLottery Marketing Director, the broader NHLC Marketing team, and the Analytics team. The primary focus of this role is to manage and deliver our affiliate strategy, ensuring campaigns are managed to the highest standard, both in areas of performance and compliance, while continuously seeking ways to achieve KPIs and maximize ROI. The role will involve managing the acquisition strategy, with a primary focus on delivering growth and efficiency through partnerships, custom integrations, and a variety of marketing channels.

What You'll Do

Develop short and long-term acquisition marketing strategies and plans for iLottery to meet agency goals.
Collaboratively work with the advertising vendor and lottery on all marketing activities for iLottery acquisition initiatives.
Research and identify new acquisition channels and methodologies to increase conversion rates. Conduct industry research, seeking out prospective new acquisition and affiliate partners.
Evaluate the success of programs by measuring ROI, monitoring, and tracking results, metrics, and trends. Provide regular performance updates, reports, and presentations.
Suggest improvements to existing campaigns and deals to help grow acquisition volumes whilst maintaining an efficient CPA.
Develop a strategic acquisition roadmap with ongoing enhancements and innovations, including a robust retail affiliate program, applying a forward-thinking approach to campaign management and the use of our tech stack.
Lead the coordination and execution of promotional campaigns related to acquisition. Measure and analyze the effectiveness of all campaigns in collaboration with the Marketing and Analytics teams.
Work closely with the Customer Retention Strategist and advertising vendor to align on retargeting and remarketing efforts.
Establish and maintain strategic partnerships to enhance brand visibility and drive growth.
Collaborate with partners to develop co-marketing initiatives and joint campaigns.
Develop and implement a comprehensive affiliate strategy, establish goals and objectives, and apply a test-and-learn approach to optimize performance.
Promote and “sell” the affiliate program to recruit and engage potential affiliate partners. Oversee the application and screening process to ensure a seamless onboarding for qualified partners.
Proactively manage the acquisition, retention and activation of affiliates and partnerships. Establish and maintain strong relationships through regular contact with partners.

Up to 25%$87,483 - $162,468 per year

Affiliate Acquisition Strategist