Are you a versatile and strategic Copywriter with a passion for gaming and digital experiences? Join Aristocrat's growing team to help build the voice of our innovative iLottery product! As a member of our collaborative creative and marketing team, you will play a meaningful role in developing engaging, clear, and persuasive content that drives user engagement and retention. At Aristocrat, we are committed to delivering world-class experiences, and this role is integral to our mission. Your work will cover multiple channels—from product UI to marketing campaigns—making sure every piece of content reflects our high standards and ambitious goals. If you're excited to invent the voice of a leading gaming company, this opportunity is for you!
What You'll DoWrite, edit, and proof compelling copy for a wide variety of content, including in-game messaging, push notifications, promotional emails, landing pages, ads, and social media posts.
Ensure all content aligns with the product’s tone, brand voice, and audience expectations.
Collaborate closely with product managers, designers, marketers, and developers to ensure messaging consistency across platforms.
Build messaging plans for new game launches, seasonal promotions, and player engagement campaigns.
Conduct competitor research and player behavior analysis to continuously refine messaging and optimize content performance.
Translate complex gaming mechanics or promotional rules into engaging, player-friendly copy.
Work with compliance and legal teams to ensure all copy meets regulatory requirements, particularly in regulated lottery markets.
Manage multiple projects simultaneously in a fast-paced environment.
3+ years of copywriting experience in the digital entertainment industry (iLottery experience is a strong plus).
Outstanding writing, editing, and proofreading skills with keen attention to detail.
Experience writing for digital products, especially within mobile and web-based gaming platforms.
Strong understanding of tone and voice, and the ability to adapt messaging for different audiences and channels.
Familiarity with player engagement strategies, digital marketing, and conversion copywriting.
Comfortable working within brand and legal guidelines, especially in regulated industries.
Understanding SEO standard methodologies and experience with content management systems is beneficial.
Excellent communication and collaboration skills; ability to receive and incorporate feedback effectively.