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Sr. Product Marketing Manager - Purview Insider Risk Management

Redmond, Washington
Full time
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I.T., digital & online media services
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As businesses transform digitally, protecting data and reducing risk is increasingly important for organizations of all sizes. At Microsoft, we see our role as helping protect data against risk to give our customers peace of mind. Protecting organizational data from insider risks is a key part of every security strategy. Microsoft Purview Insider Risk Management is a leading solution in this highly competitive market with a continued aspiration to win over customers with a best of breed offering. We’re looking for a customer-obsessed Senior Product Marketing Manager to join our team of collaborative marketing members who are individually brilliant, love working with each other, and embrace a growth mindset. In this role you will be responsible for marketing Microsoft Purview Insider Risk Management. Your primary objectives are to increase awareness, help drive sales, deployment and usage of the solution, while always keeping an eye on our competition. This role requires proven storytelling expertise, strategic thinking, business acumen, and a passion for our customers.


Analysis of Customer and Market Signals

  • Leads others to compile and evaluate market intelligence to identify opportunities and define strategies for customer acquisition, adoption, and renewal of a feature, product, and/or solution; uses insights to story tell. Leads engagements with other stakeholder teams, customers, and the field to understand customer/partner needs and identify investment priorities (e.g., marketing, feature sets, sales resources). Designs or influences how the team approaches research. Understands competitor strengths, weaknesses, and Microsoft’s competitive positioning to ensure that Microsoft is ahead of the market and priority competitors. Develops insights from market or user research, competitive analyses, and market and industry trends to design Microsoft’s Go-to-Market strategies and create a differentiated value proposition. Partner with leaders to interpret opportunities and risks. Obtains and synthesizes direct and indirect customer feedback, validation, and experience.

Product Vision and Strategy

  • Influences engineering on product roadmap to ensure competitiveness and meeting customer needs
  • Contributes to or influences the long-term vision and strategy for a product and/or solution based on a deep understanding of customer needs, market and user research, competitive landscape, and Microsoft’s business goals and strategy. Knows how to partner with Business Planning, Branding, and SWE to impact the roadmap and defines the metrics that capture the market and customer engagement opportunity. Influence senior partners in delivering the right product experience in alignment with defined direction. Determines the long-term market opportunities and breakthrough features. Establishes trusting relationships with stakeholders.

Value Prop Positioning, Messaging, Bill of Materials (BOM)

  • Narrative integration into the broader data protection campaign strategy
  • Collaborates with others to develop insights from market or user research, competitive analyses, and market and industry trends to drive Microsoft’s Go-to-Market strategies and create a differentiated value proposition that aligns with customer goals. Identifies key customer reasons to buy, retain, and grow, and creates customer messaging within customer teams. Drives the development and framework of messaging and positioning with stakeholders and managers. Delivers thoroughly researched messaging and positioning framework with a broader set of proof points and crisper overall storytelling. Creates demos to assist Go-to-Market and field teams. Develops and lands key selling points, reasons to buy, customer retention, growth, and customer-facing messaging in collaboration with internal teams. Builds global and integrated BOMs. Builds consumer/partner facing demo plans, product scripts, presentations, and sales materials.
  • Owning the web-site presence for Microsoft Purview Insider Risk Management


  • Identifies and directs marketing strategies for customer acquisition, adoption, customer advocacy, and renewal of a product and/or solution. Identifies target customers, defines and executes the strategy for the end-to-end customer journey, and creates user stories, demos, and scenarios to convey the big picture. Defines Go-to-Market strategies and plans, including marketing mix, investments, product placement, and incentive strategies to deliver customer and partner success, resulting in revenue, growth, and share outcomes. Partners with others to define success criteria and performance metrics, such as Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs); tracks performance against success metrics and proactively acts on performance. Builds the strategy and partners to land revenue or engagement growth priorities, business targets, monetization strategies, plans, and metrics with sales and channel teams. Manages and measures collaboration to land these with Sales and channel teams and partners to correct and improve results. Develops an engagement plan to interact with customers and partners via various channels with a medium degree of supervision. Demonstrates the product in a one-to-many environment and/or present at larger industry and partner events.

Sales Enablement

  • Influencing field and partner marketing for readiness
  • Delivers sales enablement and field support. Works on business deals, creates strategic partnerships, and participates in pre-sales meetings with customers. Provides coaching, readiness, and in-depth win/loss insights to enable field sellers to win the deal. Develops content that best resonates with customer value. Creates a feedback loop with Sales to ensure their buy in.

Product Marketing and Business Performance

  • Facilitates the building and executing marketing plans and strategies across functions to achieve product revenue goals. Has a basic understanding of the multi-faceted drivers of product revenue and employs strategies across the entire market experience (price, channel, product, promotion, etc.) to meet revenue goals and make adjustments where needed to improve gaps.

Cross-Functional Orchestration

  • Develops partnerships (e.g., Marketing, Partner, SWE, Design, Services, Sales) to lead and deliver differentiated customer value and company growth. Drives initiatives and programs across teams to improve and meet organizational goals. Shares demonstrated best practices to relevant stakeholders to improve product marketing and business performance. Drives impact through other teams.
  • Establishes trusting relationships with stakeholders.



Required/Minimum Qualifications

  • Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business
    • OR Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business
    • OR equivalent experience.

Additional or Preferred Qualifications

  • Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business
    • OR Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business
    • OR equivalent experience.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.

Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.