Who We Are:
NFP, an Aon company, has been recognized several times as one of the Best Places to Work in Business Insurance. We are a group of consultative advisors and problem solvers. We assist companies and individuals worldwide in tackling their most important risk, workforce, wealth management, and retirement challenges with tailored solutions and a people-first approach. To learn more, please visit: https://www.NFP.com.
Position Summary
The Marketing Director is responsible for guiding and carrying out marketing initiatives that foster business expansion, build stronger agency connections, and support company aims. This position works alongside local leaders and corporate marketing colleagues, serving as the key marketing representative for the business by providing both strategic insight and practical involvement.
Essential Duties and Responsibilities
To perform this job successfully, the individual must be able to perform each essential duty satisfactorily:
- Guide the company’s marketing strategy alongside local leadership to support business priorities and promote alignment with organizational goals.
- Act as the primary liaison for marketing with opportunities for long-term growth.
- Collaborate with senior management to identify key strategic elements. Develop and apply effective sales and marketing strategies, including advertising, territory and agency sales plans, promotions, trade shows, and marketing communications. Make sure marketing plans align with the company’s goals and objectives.
- Complete internal and external marketing communications following established review procedures between local leadership and corporate teams.
- Develop and deploy marketing materials as needed.
- Provide marketing support for meetings and client events, coordinating with others as needed.
- Work alongside local leadership to perform regular agency assessments, review goals and performance, and formulate office-specific strategies.
- Manage local office online pages, including content creation, maintenance, and adoption of new capabilities as the company grows.
- Support marketing budget development and monitor monthly expenses to help ensure effective cost control.
- Evaluate market feedback to find opportunities for product improvements, new product development, underwriting appetite expansion, and geographic growth. Provide management with timely updates on market conditions, competitor activity, and agency intelligence.
- Travel to targeted states for agency meetings as needed, up to 25%.
- Perform additional duties and special projects as assigned.
Knowledge, Skills, and/or Abilities
- Excellent oral and written communication skills.
- Expertise in marketing plan/strategy/timeline development with experience in client, prospect, and employee-facing communications.
- Effective agency management including successful onboarding of newly appointed agencies.
- Understanding of the sales/lead nurturing process and how marketing fits into that framework.
- Understanding of the general process of print build and production.
- Familiarity with Workplace by Facebook is a plus.
- Proficiency in using Marketing Library/Content Management Systems to manage and download marketing materials.
- Experience with email management and deployment.
- Event Marketing Management.
- Industry Sponsorship Marketing Management.
- Website(s) Client Review Management.
- General project management experience, from clients to creative team and events team through a project management system.
- Excellent working knowledge of Microsoft Excel, Word, Outlook, and PowerPoint.
Supervisory Responsibilities
N/A
Education and/or Experience
- Bachelor's degree in marketing or risk management preferred equivalent experience, is preferred.
- 10+ years of marketing/communications experience.
Certificates, Licenses, Registration
- Industry designations such as CPCU, AU, or similar and/or active P&C license are preferred.
What We Offer:
We're proud to offer a competitive salary, PTO & paid holidays, 401(k) with match, exclusive discount programs, health & wellness programs, and more. Our PeopleFirst culture focuses on building and nurturing lifelong relationships with our employees because, at the end of the day, we exist to be there for others. The base salary range for this position is $75,500 – $120,000. The base salary offered will be determined by factors including, but not limited to, experience, credentials, education, certifications, skill level required for the position, the scope of the position, and geographic location. Actual base salary offered will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives.
NFP and You... Better Together!
NFP is an inclusive Equal Employment Opportunity employer.
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