Who We Are:
Lenox Advisors brings together sophisticated solutions in wealth management and insurance services to high-net-worth individuals and their families. As a wholly owned subsidiary of NFP, an Aon company, we combine the culture of a boutique firm with the stability and backing of a large corporation to create an environment that's truly unique.
Summary: Lenox Advisors is seeking a Digital Marketing Manager to partner with leadership to propose the firm’s digital strategy and lead the execution. This role serves as the central driver of our digital ecosystem – overseeing our website, search and performance marketing, marketing automation, and data-driven marketing initiatives. The position requires both strategic and hands-on expertise to align digital tactics to business goals, elevate our digital presence, and empower advisors with modern marketing tools. This role plays a pivotal part in modernizing how we connect with clients and advisors in a dynamic financial landscape.
Job Accountabilities:
Digital Strategy & Leadership
- Partner with leadership to define and execute a comprehensive digital marketing strategy aligned with firm objectives.
- Oversee budget planning and allocation across paid media, SEO/GEO/AEO, partners, and campaigns.
- Serve as the internal digital subject matter expert and strategic advisor to leadership.
Website & Performance Marketing
- Manage website performance, UX, and conversion optimization to deliver an exceptional client experience.
- Lead performance marketing initiatives, including paid search and display.
- Ensure website and campaign analytics are tracked, reported, and optimized for measurable growth.
Marketing Automation & CRM Integration
- Own the firm’s marketing automation platform (HubSpot), optimizing workflows, email journeys, forms, and landing pages.
- Partner with technology teams to integrate marketing data with CRM systems (Salesforce experience a plus).
- Drive data enablement to ensure digital insights are actionable and accessible.
Search Optimization & Digital Visibility
- Lead all SEO, GEO, and AEO efforts to increase visibility, inbound traffic, and qualified leads.
- Use tools such as Google Analytics, SEMrush, and others to measure effectiveness and identify opportunities for improvement.
Content & Brand Experience
