Other Side of the Table

Take one step to progress a negotiation that ‘future you’ will be grateful for

About Other Side of the Table 

Other Side of the Table work with business leaders, rights holders and corporate brands to transform the way they approach the deals table, negotiate their worth and secure great results.

  • Exploring every possibility, they develop a strategic approach to help clients achieve their goals.
  • Empowering teams to negotiate better outcomes with ease.
  • Advocating to change the way Australians think, feel and approach negotiating.

Because, it’s worth a great deal.


Do one thing for future YOU
Instead of feeling overwhelmed at the thought of negotiating, we want you to take one step to progress a negotiation that ‘future you’ will be grateful for. Check out advice from expert negotiator, Sam Trattles take charge of your negotiations today.

Anyone can learn to be a good negotiator
Knowing how to negotiate can have an incredible impact on you and your business. Learn to negotiate YOUR way with our practical frameworks and training. The solution is just one click away.

Recommended reads
Master Negotiator and Amazon best selling author, Sam Trattles, believes negotiating is a fundamental life skill we should all learn. Through her world famous books, she shares her knowledge that pushes past societal taboos to unleash the negotiation guru in us all.

Learn more 

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Professional service provider

Rozelle, NSW

Mentoring • Coaching • Training

On Demand courses • Online & Live training • Mentoring programs • Business solutions

Meet the team

Sam Trattles

As the Founder and Strategic Negotiator, Sam’s mission is to help more people learn to LOVE negotiating by changing how we approach it – seeking what’s fair and reasonable (not by winning or losing).


Prior to starting Other Side, Sam enjoyed a corporate marketing career, specialising in sponsorships, for close to two decades across Australia and the UK. She held senior leadership roles for brands including Telstra and PricewaterhouseCoopers and has negotiated and leveraging over $500M worth of deals. As a result, she’s one of the most skilled commercial negotiators in Australia.

Sam’s negotiator style is strategic, inclusive, and pragmatic. She likes to challenge the status quo through curiosity, intent listening and being a straight shooter. Her thought leadership is practical and accessible so people, all around the world, can confidently negotiate their worth.

Connect with Sam on LinkedIn

Sarah Procajlo (Nee Sugar)

As the Negotiation and Stewardship Strategist at Other Side, Sarah believes in creating long-term ‘sticky’ partnerships that deliver great outcomes for both brands.


Sarah’s built up 12 years’ experience in commercial partnerships, project management, sponsorship activation and naming rights rebrands, across the sport and entertainment industries. She’s led a variety of sponsorship programs, including multimillion-dollar deals for sporting teams, major events and Australia’s #1 Arena, Qudos Bank Arena. Her breadth of knowledge is top to bottom – from creation of sponsorship strategy through to day-to-day stewardship of partnerships.

Sarah’s negotiation style (and general style) is inclusive, pragmatic, and calm. She’s positive and proactive, with a solution-led approach and excels in building incredibly strong, healthy long-term client and partner relationships.

Connect with Sarah on LinkedIn

The Conscious Negotiator Program was exceptionally grounded in real situations, providing attendees with invaluable tools and practical methods.

Sam and Sarah made you think about and see things differently. I was able to refresh on some things and gained new skills and resources, and learned how to (re)organize my approach to prepare for various types of negotiations.

Hosanna Neri
Events & Partnerships Manager, WORK180