Other Side of the Table

Professional service provider

Other Side of the Table


At Other Side of the Table, we work with business leaders, rights holders and corporate brands to transform the way you approach the deals table, negotiate your worth and secure great results.

  • Exploring every possibility, we develop a strategic approach to help you achieve your goals.
  • Empowering your team to negotiate better outcomes with ease.
  • Advocating to change the way Australian’s think, feel and approach negotiating.

Because, it’s worth a great deal.


A woman balancing on a rock at sunset. A 30-day challenge, Negotiation November


✨ Level up your skill and become a confident negotiator ✨

Negotiation November is a free 30-day challenge where you'll explore how you think, feel and approach negotiations. Invest only 10 minutes a day for 30 days, and see what a difference it can make to your confidence when negotiating.

Join the challenge and get your negotiation mojo started!

Click here to sign up. 

And who doesn't like prizes and giveaways? 🎉

Register before 31 Oct for a chance to win books, Taronga Zoo passes, the program invites to our On-Demand and Conscious Negotiator programs, and more! 


Meet the team

A picture of Sam Trattles


About Sam Trattles

As our Founder and Strategic Negotiator, Sam’s mission is to help more people learn to LOVE negotiating by changing how we approach it – seeking what’s fair and reasonable (not by winning or losing).

Prior to starting Other Side, Sam enjoyed a corporate marketing career, specialising in sponsorships, for close to two decades across Australia and the UK. She held senior leadership roles for brands including Telstra and PricewaterhouseCoopers and has negotiated and leveraging over $500M worth of deals. As a result, she’s one of the most skilled commercial negotiators in Australia.

Sam’s negotiator style is strategic, inclusive, and pragmatic. She likes to challenge the status quo through curiosity, intent listening and being a straight shooter. Her thought leadership is practical and accessible so people, all around the world, can confidently negotiate their worth.

A picture of Sarah Procajlo (Nee Sugar)


About Sarah Procajlo (Nee Sugar)

As our Negotiation and Stewardship Strategist at Other Side, Sarah believes in creating long-term ‘sticky’ partnerships that deliver great outcomes for both brands.

Sarah’s built up 12 years’ experience in commercial partnerships, project management, sponsorship activation and naming rights rebrands, across the sport and entertainment industries. She’s led a variety of sponsorship programs, including multimillion-dollar deals for sporting teams, major events and Australia’s #1 Arena, Qudos Bank Arena. Her breadth of knowledge is top to bottom – from creation of sponsorship strategy through to day-to-day stewardship of partnerships.

Sarah’s negotiation style (and general style) is inclusive, pragmatic, and calm. She’s positive and proactive, with a solution-led approach and excels in building incredibly strong, healthy long-term client and partner relationships.

Get in touch!

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