Purpose of the Role
The Programmatic Manager role is a senior practitioner and people‑lead position for someone with deep experience in biddable media and programmatic buying across channels such as display, video, CTV, audio, and social. Working closely with the Programmatic Director and the wider Performance and Investment teams, the role is responsible for leading the planning, activation, optimisation, and governance of programmatic activity across client portfolios. This includes translating business and media objectives into effective programmatic strategies, overseeing campaign delivery and performance, and ensuring best‑practice standards are consistently applied. The ideal candidate brings strong platform expertise, commercial judgement, and the ability to lead teams and conversations with confidence.
Critically, this role will continue to evolve alongside new ways of working, including increased use of AI tools and agents across the programmatic media lifecycle. The Programmatic Manager is expected to lead by example—adopting new tools responsibly, embedding best‑practice processes, and helping the team use technology to drive stronger outcomes, efficiency, and decision‑making at scale.
Key Responsibilities
Lead the end‑to‑end delivery of programmatic campaigns across DSPs, from strategy and setup through to optimisation and reporting.
Translate client objectives and investment goals into clear, effective programmatic approaches and media solutions.
Oversee in‑flight optimisation, pacing, QA, and governance to ensure performance targets, budgets, and standards are met.
Provide senior‑level performance analysis and recommendations, identifying risks, opportunities, and improvements.
Manage and mentor Programmatic Buyers and Executives, setting clear direction, coaching capability, and reviewing work quality.
Partner with planning, investment, analytics, and account teams to deliver integrated media outcomes.
Lead engagement with platform partners and vendors, staying across product updates, industry trends, and innovation opportunities.
Contribute to continuous improvement of tools, processes, templates, and ways of working across the programmatic discipline.
Qualifications
What You’ll Bring
5+ years’ experience in programmatic or biddable media, within an agency or equivalent environment.
Hands‑on expertise across DSPs (e.g. DV360, The Trade Desk) and strong understanding of the programmatic ecosystem.
Proven experience leading complex campaigns and managing performance across multiple clients or outputs.
Strong analytical, commercial, and problem‑solving skills, with confidence working with data and reporting.
Experience coaching or managing junior team members.
Clear communication skills and confidence in stakeholder and client conversations.
Genuine interest in technology, AI, and the future of media delivery.
Why Accenture Song
At Accenture Song, systems are not just built — they are reinvented. You will be part of a team transforming how data, media, and technology come together to drive growth and creativity at scale. Because the future of marketing won’t be powered by platforms alone. It will be architected for reinvention.