Applications for this job have closed. This page will redirect to AFL employer page in 10 seconds.

Marketing Producer


Location: Melbourne

Job Type: Full time


The AFL is Australia’s premier sporting organisation supporting two constantly evolving national competitions, AFL and AFLW. Our purpose is to progress the game, so everyone can share in its heritage and possibilities.

We have a strong workforce presence in most States and Territories of Australia including Northern Territory, QLD, NSW / ACT, Victoria and Tasmania.

As the AFL/ AFLW competitions continue to grow and evolve at both the elite and community levels, we are focused on ensuring we attract and retain great people in both permanent and casual roles at all levels and within all areas of our industry.

Importantly, we aim to reflect the communities where our game is played by recruiting locally where possible to strengthen our connection to the ‘grassroots’ of our game. We are also fortunate to have hundreds of passionate volunteers within our industry, offering their time and expertise to help grow our game.

The AFL's purchase of Marvel Stadium in Docklands, Melbourne, further diversifies our workforce with more than 1000 casual employees to make every moment matter for our fans and customers.


As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game so that everyone can share in its heritage and possibilities.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.


We are seeking a talented and passionate Creative Producer to oversee video production of AFL marketing campaigns. The role works closely with the AFL marketing team and Creative Executive Producer to execute marketing campaigns across AFL and AFLW channels.

Our people and fans have an unbridled passion and a strong sense of community, and you will be joining a team that is very focused on working together to drive audience, commercial growth and interest in the game.

The right candidate will be responsible for:

  • The production and creation of a vast range of marketing campaigns and TVC’
  • Collaborating with the Marketing team to ideate and come up with best creative solutions to drive audience interest, engagement, and game attendance
  • The execution of internal AFL campaigns to help promote our digital channels and content (you will contribute to the creation of content and oversee the entire process)
  • Exhibiting a creative flair throughout the end-to-end production experience
  • Demonstrating and encouraging a new way of thinking and an all-round passion for developing outstanding creative communications.

The position requires extensive experience in delivering high end TVC’s on budget and on time and this candidate won’t be overawed by a creative challenge. You will use your positive attitude to creatively solve issues as they arise and be able to work to short timelines. You will work with internal resources within AFL Studios to deliver projects but will have the ability to engage external production agencies through the strong relationships you have in the industry. You will be familiar with how to write and assess a creative treatment and work alongside external agencies to achieve great outcomes for the AFL.

You will enjoy working in a close-knit team, demonstrating elite stakeholder manager skills – including internal departments, crew, external production agencies, other content creators, music/artist agents and talent. You will be responsible for budget management, trafficking content and reporting and optimising as necessary.

This is a great opportunity for someone with exceptional creative skills to join an iconic brand with a significant profile and a healthy appetite to do things differently. This is a real - and rare - opportunity to help shape the way the AFL approaches its branded content.


Core Competencies:

  • Significant TVC production experience
  • A highly organised approach to pre and post production
  • Strong stakeholder management skills
  • A creative flair and passion for great content
  • Experience producing marketing campaigns and the multiple outputs necessary for a successful campaign
  • An ability to pitch creative ideas internally and externally to creative and production agencies
  • An ability to direct film crews to deliver desired outcomes
  • An ability to connect with talent and direct accordingly
  • A strong understanding of video production budgeting and reporting
  • CAD and distribution knowledge
  • Strong product and best practice knowledge regarding video distribution platform and channels including, but not limited to:
  • Broadcast (Linear/OTT, website and app)
  • Social media platforms and channels such as Facebook (including Watch and Stories), Instagram (including IGTV, Stories and Reels), Twitter, YouTube and TikTok (Preferred)
  • Strong written communication skills
  • Some AFL knowledge (AFL and AFLW)
  • The ability to self-produce and work autonomously
  • A commitment to being an excellent team player


Please visit

We are proudly a WORK180 endorsed employer for women, to see the great benefits that the AFL offers, please visit


  • Play The Day Your Way – a flexible approach to your working life
  • My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
  • Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
  • My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
  • AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!


We care deeply for our people at the AFL with our primary focus being to provide a safe and healthy workplace for all. We strongly encourage and support all AFL team members to be vaccinated (including by receiving booster doses as recommended by the Relevant Authority and/or ATAGI). In addition, we’re committed to utilising other preventative health and safety measures as appropriate and/or as directed by Relevant Authorities to reduce the risk of contracting and transmitting COVID-19 in our workplaces.

Applications Close: 16 October 2022