The AFL is an extraordinary force in Australia’s sporting, social and cultural landscape and Our Purpose is to ‘progress the game so everyone can share in its heritage and possibilities’.
From grassroots and community club football, to the elite competition, we work for all levels of the game and believe it is for everyone. We’re about improving and evolving the game, ensuring it continues to be relevant now and into the future.
Our team is more than 1000 strong with people working across Australia and internationally. Our diverse group of people are at the heart of everything we do and bring innovative ideas, new ways of thinking and live our values to ensure the AFL is a successful and high performing organisation
Diversity and Inclusion
AFL Workforce Gender Action Plan
Our Workforce Gender Action Plan outlines the actions we have committed to over the next three years (2019-2021) to create an equal future for all our people at the AFL.
Highlights from the Plan include:
- Creating more opportunities for talented women to progress within the industry
- Supporting families through flexible working and parental leave (six months of paid parental leave for primary carers and six weeks for secondary carers, regardless of gender)
- Our inaugural Men’s Development Program
- Recruiting a more diverse workforce
- Creating an inclusive workplace where all our people’s differences are valued
- Acknowledgment by the Workplace Gender Equality Agency (WGEA) Employer of Choice for Gender Equality
AFLW creating opportunities on and off the field

Investing in our people
Celebrating Aboriginal and Torres Strait Islander cultures
Aboriginal and Torres Strait Islander cultures and their immense contribution to Australian Football is an integral part of the AFL and is celebrated in various ways.
Our organisation has a Reconciliation Action Plan which provides a framework which brings together our programs and initiatives to support the national reconciliation movement.
Our Values and Purpose
- PLAY AS ONE TEAM
- PLAY WITH PASSION
- PLAY FAIR
- PLAY TO WIN
Our purpose helps us to:
- align and inspire our team under a clear and shared commitment
- reflect the impact our organisation ultimately wants to have into the future
- guide us in our day to day decision making