The AFL is Australia’s premier sporting organisation supporting two constantly evolving national competitions, AFL and AFLW. Our purpose is to progress the game, so everyone can share in its heritage and possibilities.

We have a strong workforce presence in most States and Territories of Australia including Northern Territory, QLD, NSW / ACT, Victoria and Tasmania.

As the AFL/ AFLW competitions continue to grow and evolve at both the elite and community levels, we are focused on ensuring we attract and retain great people in both permanent and casual roles at all levels and within all areas of our industry.

Importantly, we aim to reflect the communities where our game is played by recruiting locally where possible to strengthen our connection to the ‘grassroots’ of our game. We are also fortunate to have hundreds of passionate volunteers within our industry, offering their time and expertise to help grow our game.

The AFL's purchase of Marvel Stadium in Docklands, Melbourne, further diversifies our workforce with more than 1000 casual employees to make every moment matter for our fans and customers.

ABOUT US

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game so that everyone can share in its heritage and possibilities.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

ABOUT THE ROLE

Reporting to the Managing Editor – Distribution & AFL On Demand, you will be responsible for driving new branded content opportunities and managing partner activations for the AFL Digital network. You will be working closely with several internal departments and external partners. You will identify, develop and deliver on commercial opportunities, from branded content campaigns, to the marketing of AFL products and events.

A DAY IN THE LIFE OF

Key Accountabilities:

• Managing the implementation of branded content across AFL Digital’s social and editorial channels
• Identifying opportunities within the AFL Digital content plan for partner integration
• Providing clear direction to other members of the social team to ensure campaign delivery
• Crafting distribution plans for branded content campaigns across AFL Digital channels
• Establishing reporting processes upon which various stakeholders can derive meaningful insights
• Aligning organic and paid content schedules in collaboration with Social Audience Leads and Digital Producers
• Analysing campaign data to evaluate performance and refine strategies as appropriate
• Managing paid social media campaigns through Facebook Ads Manager and other platforms
• Collaborating on audience growth strategies with the broader AFL Content team
• Collaborating on at-match strategies with the broader AFL Content team
• Stakeholder management and working proactively across departments, teams and externals to drive best practice social media content and growth
• Staying front and centre and ahead of social media trends
• Identifying patterns and learnings from AFL social media audience data
• Contribute to key projects within and outside of core role
• Support and contribute to the success of the broader team

OUR IDEAL TEAM MEMBER

Core Competencies:

• Proficiency with all leading social media platforms
• Strong written communication skills
• Deep understanding of social advertising platforms such as Facebook Ads and Twitter Amplify
• An understanding of social revenue opportunities such as YouTube and Facebook Ad Break
• Proficiency with digital analytics platforms
• A background in either digital media or commercial partnerships
• Experience working in a fast-paced environment
• Proficiency in analysing insights and generating reports
• Experience working with brands, athletes, influencers and social platforms is desirable
• Knowledge of Australian Football and its players is desirable
• Experience developing branded content campaigns in a tactical way is desirable
• Proficiency with SocialBakers or other key third-party social media tools is desirable

OUR CULTURE

Please visit www.afl.com.au/careers/our-organisation

We are proudly a WORK180 endorsed employer for women, to see the great benefits that the AFL offers, please visit https://work180.com/en-au/for-women/employer/afl

THE PERKS

• Play The Day Your Way – a flexible approach to your working life
• My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
• Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
• My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
• AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!

COVID-19

We care deeply for our people at the AFL with our primary focus being to provide a safe and healthy workplace for all. We strongly encourage and support all AFL team members to be vaccinated (including by receiving booster doses as recommended by the Relevant Authority and/or ATAGI). In addition, we’re committed to utilising other preventative health and safety measures as appropriate and/or as directed by Relevant Authorities to reduce the risk of contracting and transmitting COVID-19 in our workplaces.

Applications Close: 9 February 2023