The AFL is Australia’s premier sporting organisation supporting two constantly evolving national competitions, AFL and AFLW. Our purpose is to progress the game, so everyone can share in its heritage and possibilities.

We have a strong workforce presence in most States and Territories of Australia including Northern Territory, QLD, NSW / ACT, Victoria and Tasmania.

As the AFL/ AFLW competitions continue to grow and evolve at both the elite and community levels, we are focused on ensuring we attract and retain great people in both permanent and casual roles at all levels and within all areas of our industry.

Importantly, we aim to reflect the communities where our game is played by recruiting locally where possible to strengthen our connection to the ‘grassroots’ of our game. We are also fortunate to have hundreds of passionate volunteers within our industry, offering their time and expertise to help grow our game.

The AFL's purchase of Marvel Stadium in Docklands, Melbourne, further diversifies our workforce with more than 1000 casual employees to make every moment matter for our fans and customers.

ABOUT US

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game so that everyone can share in its heritage and possibilities.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

ABOUT THE ROLE

We are looking for an ambitious and experienced Digital Operations Lead to lead our AFL Digital operations (digital producers) and live event support teams. Reporting to the Head of Digital Products, you will be responsible for establishing and maintaining a centre of excellence in live support operations (match day, ad hoc and key events) and digital operations through optimization of onsite user experience (maximise CMS capabilities) across our digital channels for the AFL, AFLW, AFL Clubs and Game Development.

A DAY IN THE LIFE OF

Key Accountabilities:

• Responsible for managing and rostering a team of live support casuals to plan, configure, coordinate live streams across match days, ad hoc and key events with our key partners - to ensure our fans can access, listen, watch, interact and engage with streams on our AFL and AFLW digital channels
• Responsible for managing and leading a team of digital producers across AFL, AFLW and Game Development channels
• Lead stakeholder engagement, influence and drive adoption and buy-in to deliver a fan first led and exceptional user experience across all our digital platforms for all key events (including Season Readiness, Brownlow, Best and Fairest, Finals, Trade and Draft periods and Game Development campaigns and registrations)
• Responsible for the CMS - own the relationship with our technology partner and internal teams - Maximise its current capabilities and identify areas for improvement and development to deliver and empower your producers, our content and editorial teams to provide the best fan experience across our digital platforms
• Communicate and provide a multi-track roadmap of ad hoc and seasonal key events, minor and major enhancements to improve the user experience and drive commercial revenue opportunities
• Identify areas for improvement and work with Product & CX teams and technology partners to brief development requests to deliver an exceptional fan experience
• Measure and communicate key success metrics and outcomes of key events to relevant stakeholder groups and identify areas for improvement for next campaign / occurrence
• Support and coach a team of two digital producers to unleash their full potential
• Run regular sprints to triage, manage and deliver all tasks to a very broad and event / time driven stakeholder group

OUR IDEAL TEAM MEMBER

We’re looking for a leader with strong stakeholder management, attention to detail and prioritization skills – you must be curious, driven and growth mindset. A passionate leader who loves to coach and develop team members and who enjoys the thrill of working and learning in a fast paced environment.

Core Competencies:

• Experienced managing and leading multi discipline teams. You are an experienced team leader
• Leading casual staff, concurrent live events and succession planning to ensure events are planned, supported and ran efficiently and on-time
• Relationship building and strong stakeholder engagement
• A growth mindset and openness to learn new skills and develop your team
• Strong problem-solving skills and lateral thinking
• Excellent written and verbal communication skills to all levels of stakeholder engagement
• Leading adoption, influence and buy-in of key events and activities that drive a fan first led experience
• Experience with managing and or working within CMS & VMS to deliver exceptional front end experiences and commercial revenue opportunities

OUR CULTURE

Please visit www.afl.com.au/careers/our-organisation

We are proudly a WORK180 endorsed employer for women, to see the great benefits that the AFL offers, please visit https://work180.com/en-au/for-women/employer/afl

THE PERKS

• Play The Day Your Way – a flexible approach to your working life
• My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
• Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
• My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
• AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!

Applications Close: 19 August 2023