The AFL is Australia’s premier sporting organisation supporting two constantly evolving national competitions, AFL and AFLW. Our purpose is to progress the game, so everyone can share in its heritage and possibilities.
We have a strong workforce presence in most States and Territories of Australia including Northern Territory, QLD, NSW / ACT, Victoria and Tasmania.
As the AFL/ AFLW competitions continue to grow and evolve at both the elite and community levels, we are focused on ensuring we attract and retain great people in both permanent and casual roles at all levels and within all areas of our industry.
Importantly, we aim to reflect the communities where our game is played by recruiting locally where possible to strengthen our connection to the ‘grassroots’ of our game. We are also fortunate to have hundreds of passionate volunteers within our industry, offering their time and expertise to help grow our game.
The AFL's purchase of Marvel Stadium in Docklands, Melbourne, further diversifies our workforce with more than 1000 casual employees to make every moment matter for our fans and customers.
ABOUT US
As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game so that everyone can share in its heritage and possibilities.
The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.
We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.
Aboriginal and Torres Strait Islander peoples are encouraged to apply.
ABOUT THE ROLE
The Senior Premium Accounts Executive will be responsible for the management of a premium client base within the AFL & Marvel Stadium’ Premium membership and corporate hospitality portfolio.
Working closely with the Premium Accounts Manager and broader team, this role will focus on the engagement, retention and growth of existing AFL & Marvel Stadium premium membership and corporate hospitality clients.
In addition to the significant focus on existing clients, this role will be required to leverage existing networks and relationships to unlock new business opportunities across the Corporate Sales & Premium Membership portfolio.
This role will also provide leadership and coaching for two indirect reports within the Premium Accounts team.
A DAY IN THE LIFE OF:
Key Accountabilities:
- Proactively lead and engage in team & department leadership forums.
- Leadership, development and mentoring of account management team.
- Collaboratively develop and implement specific client account management plans for seasonal premium membership clients and major hospitality package purchasers.
- Execute specific renewal strategies across all major premium membership groups and product lines with a focus on client retention and growth.
- Support Premium Programs & B2B team in the delivery of the broader AFL/Stadium B2B engagement strategy, creating connections amongst client portfolio and delivering ROI.
- Assist with the management of key commercial stakeholder relationships including Marvel Stadium, AFL Clubs, non-AFL tenants, ticketing agents and other venue hirers.
- Support the broader Corporate Sale and Premium Memberships team’s new business and acquisition strategy across all stadium & AFL premium membership and hospitality products.
- Leverage existing client base for customer advocacy and referral of new business opportunities.
- Ensure management and delivery of up-to-date suite of commercial reporting, including actual sales results, sales forecasting, progress on account management plans and new business pipeline.
- Maintain regular customer feedback loops, ensuring sales team provides relevant customer information to key internal operations / experience teams and updates client records within CRM accordingly.
OUR IDEAL TEAM MEMBER
Core Competencies:
- Minimum 5 years in a business development and/or account management role; preferably within the sporting, media, entertainment, or related industry.
- Track record of delivering on commercial KPIs, sales targets and other commercial metrics.
- Strong commercial acumen and proven ability to deliver quality outcomes in a fast-paced sales environment.
- Demonstrated ability to forge strong, sustainable client and stakeholder relationships.
- Exceptional interpersonal, written, and verbal communication skills.
- Proficient in the use of Microsoft Office suite and CRM systems Excel, Word and PowerPoint
- Tertiary qualification in a Commerce and/or Marketing related discipline (desirable).
- Strong understanding of the AFL competition.
OUR CULTURE
Please visit www.afl.com.au/careers/our-organisation
We are proudly a WORK180 endorsed employer for women, to see the great benefits that the AFL offers, please visit https://work180.com/en-au/for-women/employer/afl
THE PERKS
- Play The Day Your Way – a flexible approach to your working life
- My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
- Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
- My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
- AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!
Applications Close: Monday 6 November 2023