You’ll do more than the expected. You’ll do the unexpected.

American Express Global Commercial Services (GCS) is the leader in the Commercial Payments Solutions space and continues to be a dynamic, fast-growing business. The UK GCS Marketing Team is a critical driver of growth and is responsible for generating demand for our B2B products which help small, mid-size, and large corporations around the world manage nearly every facet of their business spending.

We are looking for a driven, results-oriented Content Marketing Analyst to join the UK Marketing Acquisition team who will play a key role on maximizing GCS’s presence on digital channels, shaping the narrative and creating content experiences tailored to the company’s target audience through the delivery of an effective content strategy. Our high quality, prospect and customer-facing content supports awareness, engagement, and demand generation marketing objectives for our B2B business.

This person will work closely with our Content agencies and the PR team and will report to the Content and Social Media Manager.

If you are comfortable working on multiple projects, thriving in a dynamically changing environment and passionate about digital and good content creation, this is a great fit for you. Most importantly we hope you will love the brand as much as we do.

The successful candidate will be responsible for:

• Managing the ideation, development, and execution of content across a number of different formats (articles, podcasts, videos etc.)
• Reviewing, optimising, and updating existing published content as needed
• Monitoring engagement and analysing data to inform creative next steps
• Building strategic partnerships with internal and external stakeholders
• Implementing SEO best practices
• Ensuring that content is clear, compelling and adheres to a consistent brand philosophy that is properly distributed across our owned channels (website, emails, social media and mobile)
• Providing guidance, training, and support to internal stakeholder teams, educating them on the value of content and how best to leverage it in other marketing channels

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

Amex Flex

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible — and we’re proud to back each other every step of the way.

When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day. We back our colleagues with the support they need to thrive, professionally and personally. That’s why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

Ideal Candidate

• You are a talented storyteller
• Your creative thinking starts with the customer and works backwards
• You have superior narrative writing skills with previous editorial experience
• You are a high-level thinker who also has a penchant for keeping track of details
• You have the ability to compellingly communicate a brand’s story
• You have a design sensibility to envision how content will be presented or distributed in formats
• You can guide and motivate agencies
• You are familiar with search engine optimization (SEO) and search engine marketing (SEM) guidelines

Minimum Qualifications

• Proven experience in content marketing and/or in a similar role
• B2B experience working within financial services preferable
• Proven track record of developing engaging and exciting marketing content with demonstrable results
• Strong stakeholder/agency management skills
• Excellent influencing skills, interpersonal skills, and relationship management skills
• An excellent communicator with strong presentation skills
• Basic knowledge of SEO

Why American Express?

There’s a difference between having a job and making a difference.

Amex have been making a difference in people’s lives for over 160 years, backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.

We’ve also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they’re ready to take on a new career path, we’re right there with them, giving them the guidance and momentum into the best future they envision.

Because we believe that the best way to back our customers is to back our people.

The powerful backing of American Express.

Don’t make a difference without it.

Don’t live life without it.

To complete your application please click on the links below. However, if you require any assistance with the completion of this process – or need any reasonable adjustments to be made – then please contact the Recruitment Team on recruitment.support.uk@aexp.com