You Lead the Way. We’ve Got Your Back.
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible —and we’re proud to back each other every step of the way. When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day. We back our colleagues with the support they need to thrive, professionally and personally. That’s why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
American Express strives to provide the world’s best customer experience, every day. We aim to be essential to our customers lives by providing differentiated products and services to help them achieve their aspirations.
The role of Digital Marketing Assistant Manager within the Acquisition team is responsible for driving organic growth across the Australia and New Zealand websites, attributing to new customer acquisition and billings growth for American Express’s portfolio of consumer proprietary Cards.
Key Responsibilities
- Partnering with the SEO agency on the organic growth strategy and working to update website pages accordingly
- Ownership of the brief, validation and launch process for website updates
- Owning the content strategy across the website , working with agencies and local stakeholders to produce new content
- Identifying design improvements onsite to improve the conversion rate of our website and ensure we continue to improve website user experience
- Partnering with colleagues across the enterprise to consult on digital and SEO best practice for landing page creation
- Working closely with Central contacts on the ongoing maintenance and test & learn opportunities for the NZ and AU Homepages, partnering with the enterprise to ensure all business units have exposure across the Homepages
- Reporting site performance and delivering insights to the wider team
- Maintain an external perspective to ensure the American Express websites perform well comparatively to competitors and incorporate updates based on these insights when relevant.
- People leadership over direct report
Qualifications and Key Attributes
- 3+ years’ experience in marketing, strategy or financial services or someone with strong agency experience
- Team player who leads with a yes and is willing to get stuck in
- Reliable, kind, approachable manager to direct report
- Ability to manipulate and interpret data to derive conclusions and actionable insights
- A self-starter and a team player with a squad mentality mind-set
- Project manager and comfortable in handling a number of different projects on the go at once
- Strong understanding of digital, websites and platform capability
- Website design knowledge usability experience would be an advantage
- Excellent communication and organisational skills
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
Why American Express?
There’s a difference between having a job and making a difference.
American Express has been making a difference in people’s lives for over 160 years, backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.
We’ve also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they’re ready to take on a new career path, we’re right there with them, giving them the guidance and momentum into the best future they envision.
Because we believe that the best way to back our customers is to back our people.
The powerful backing of American Express.
Don’t make a difference without it.
Don’t live life without it.
#LI-Remote, #LI-Hybrid, #LI-Onsite
