You Lead the Way. We’ve Got Your Back.
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible —and we’re proud to back each other every step of the way. When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day. We back our colleagues with the support they need to thrive, professionally and personally. That’s why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
The Manager, Acquisition - Site & SEO, Proprietory Cards Services, is responsible for developing and executing a multi-channel acquisition strategy to drive new card acquisition and billings growth across Australia and New Zealand. It is a 10 months Secondment role.
The role will be responsible for driving lower funnel and organic acquisition growth, through Digital Site & Capability development, Search Engine Optimisation (SEO) and effective collaboration across the business to improve our acquisition and application decisioning processes.
Reporting to the Director, Digital Acquisition, Australia and New Zealand, this role will suit someone who enjoys a diverse, fast-paced team, focused on building the future of American Express by driving results. The successful candidate will bring a strong digital mindset with deep performance experience and a track record in digital product innovation, to continue our advancement in and focus on digital marketing channels and capabilities.
Key responsibilities include:
Responsible for development and implementation of innovative strategies to deliver value to customers, that improve the efficiency of the acquisition channel across American Express Site & SEO:
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Identify and leverage scalable opportunities to drive continued card and billings acceleration and growth.
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Lead, develop and manage a team of digital marketing professionals.
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Responsible for building strong relationships with central colleagues to develop and evolve channel capabilities to drive the most cost effective and profitable volume growth.
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Lead the optimisation of each layer of the acquisition funnel through digital analytics insights and testing innovation.
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Work side-by-side with acquisition channel managers responsible for Display Media, Search, Affiliate, Partnerships, MGM & Early Engagement to drive cross-channel efficiency through the acquisition funnel.
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Work closely with key business partners including Product Teams, Finance, Risk and New Accounts to ensure alignment and most effective strategies being developed.
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Maintain market awareness of both competitors and technological advances to analyse, plan and develop future strategic plans for acquisition.
Key Requirements:
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Tenured marketing professional with 5+ years of digital capability.
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Experience in managing and driving demonstrable value through multiple stakeholder relationships.
Critical Competencies:
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Drives results through strong people leadership and general management, with a proven ability to inspire and engage.
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Creates solutions to complex issues and implements strategies/approaches to drive business growth
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Creative thinker who can communicate new ideas, persuade and gain buy-in from others to support strategies and tactics
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Ability to drive results and innovation in a fast-paced, constantly changing, and complex environment
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Positive and energetic attitude and work ethic.
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Extensive knowledge of American Express Cards products, services and benefits, and/or understanding of the Financial Services Industry
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
Why American Express?
There’s a difference between having a job and making a difference.
American Express has been making a difference in people’s lives for over 160 years, backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.
We’ve also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they’re ready to take on a new career path, we’re right there with them, giving them the guidance and momentum into the best future they envision.
Because we believe that the best way to back our customers is to back our people.
The powerful backing of American Express.
Don’t make a difference without it.
Don’t live life without it.
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